Product Manager, Core Product

LumaRedwood City, California

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Overview

Schedule

Full-time

Career level

Director

Remote

On-site

Job Description

You'll own the roadmap for Luma's core creative product, turning frontier AI research into pro-level photo and video tools that creators love, driving adoption and setting PM best practices from day one.

This is a consumer-facing product role for someone who lives in creative workflows and can move fast with imperfect data. You'll own strategy, user research, experimentation, and launches across a fast-moving surface. If you want a mature product to optimize rather than a fast-growing one to shape, this isn't it.

What You'll Own

Define and execute end-to-end product strategy, translating user insight into AI-driven creative features.
Launch and iterate on pro-level photo and video tools, growing active users.
Deepen engagement through new features and agentic tools.
Lead cross-functional sprints, balance trade-offs, and keep a clear roadmap.
Run user research with professional creators to validate ideas and tune engagement loops.
Establish A/B testing and analytics, and partner on go-to-market for launches.

First 90 Days

One way the first 90 could unfold.

Days 1–30 — Immerse & Diagnose: Learn the product, the creators, and where activation and engagement break down.
Days 30–60 — Ship & Validate: Launch or iterate a pro tool and move an activation or engagement metric.
Days 60–90 — Scale & Systemize: Set the experimentation and analytics cadence and a clear roadmap.

What You Bring

5+ years shipping consumer-facing creative or editing tools (web or mobile) for professional audiences.
Deep expertise in photo/video workflows and UI/UX prototyping.
Strong analytics: defining metrics, building funnels, and iterating on retention.
An excellent communicator with high agency in ambiguous environments.
A passion for AI and integrating generative and automation tech into a roadmap.

Nice to Have

Experience building or growing products for creative professionals.
Familiarity with Figma, Canva, Adobe, or 3D/creative platforms.
Experience on AI-native products or in fast-moving startups.

About Luma: Luma's mission is to build unified general intelligence that can generate, understand, and operate in the physical world. We believe multimodality is critical for intelligence — the next step beyond language models comes from vision. Luma is an equal opportunity employer.

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FAQs About Product Manager, Core Product Jobs at Luma

What is the work location for this position at Luma?

This job at Luma is located in Redwood City, California, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.

What pay range can candidates expect for this role at Luma?

Employer has not shared pay details for this role.

What employment applies to this position at Luma?

Luma lists this role as a Full-time position.

What experience level is required for this role at Luma?

Luma is looking for a candidate with "Director" experience level.

What is the process to apply for this position at Luma?

You can apply for this role at Luma either through Sonara's automated application system, which helps you submit applications 10X faster with minimal effort, or by applying manually using the direct link on the job page.