Product Manager(Marketing And R&D)
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Overview
Job Description
About Us Pluslife is an innovative biotechnology company specializing in advanced diagnostic solutions for both human and veterinary healthcare. As a fast-growing pioneer in molecular and rapid diagnostic technologies, we are committed to delivering accurate, accessible, and reliable testing products that empower healthcare professionals, laboratories, and consumers worldwide. Our mission is to advance global health through scientific excellence, technological innovation, and high-quality diagnostic solutions.
The company has received multiple honors, including Leading Entrepreneurial Talent and Team, Specialized and Innovative SME, High-Tech Enterprise, and the 2024 Healthcare CSR Model Enterprise.
Powered by proprietary RHAM technology, Pluslife has developed molecular POCT devices and test cards for major infectious diseases, respiratory and reproductive tract infections, and pathogens in companion animals. We have filed over 170 patent and certification applications, with more than 50 granted and 120 approved internationally. Our products are used across countries and regions worldwide.
We are seeking a commercially minded Product Manager who combines product knowledge with strong market awareness and sales support capability.
Responsibilities
1,Market Strategy & Product Positioning: Define product positioning for the U.S. market, conduct competitive analysis (IDEXX, Zoetis, Heska, etc.) Identify target segments (corporate vet chains, independent clinics, reference labs). Develop pricing & value proposition framework,k Sales & BD Enablement
2,Develop sales toolkit: Product training decks, Competitive comparison sheets, ROI calculators, Clinical selling points, Support BD in: Distributor pitch, Key account meetings, Conference & trade show strategy, Translate technical specs into commercial language
3,Product Launch & Commercialization: Lead U.S. product launch planning, Work with regulatory to ensure market readiness, coordinate with operations for inventory forecast, and monitor post-launch performance
4,Cross-Functional Collaboration Align with QA/RA on compliance updates Coordinate with marketing on campaign materials Support pricing strategy & margin analysis
5,Support regulatory strategy and clinical study planning, including pathways such as FDA 510(k), CLIA Waiver, EUA, and (for veterinary diagnostics) USDA-CVB-related requirements.
Requirements
1,3–7 years of experience in: Veterinary diagnostics Molecular diagnostics Medical device commercial product management
2,Strong understanding of the U.S. veterinary market. Experience supporting the BD or Sales team. Ability to present to distributors & KOLs
3,Strong analytical & communication skills
4,Experience at IDEXX, Zoetis, Heska, Antech and related distributors
5,Background in molecular diagnostics or POCT
6,Life Science background
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