Product Manager II, Creative Assets

The GapFolsom, California

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Overview

Schedule

Full-time

Career level

Senior-level

Benefits

Career Development

Job Description

About the Role

The Content Supply Chain horizontal powers the end-to-end ecosystem that delivers product information and creative assets to every customer touchpoint across our brands. Within this ecosystem, the Creative Asset Operations domain sits at the heart of content creation—translating product readiness and creative intent into high-quality visual assets at scale.The Product Manager II, Digital Asset Management plays a critical role in enabling how creative and product assets are structured, enriched, and activated across the content supply chain. Sitting within the Content Supply Chain horizontal, this role focuses on DAM capabilities and metadata models that power asset discovery, reuse, automation, and downstream activation across ecommerce, marketing, and owned channels.Reporting to the Senior Product Manager, Creative Asset Operations, this role owns day-to-day product decisions for DAM features and integrations that connect photo studio outputs with PIM, CMS, marketing platforms, and analytics. You’ll work closely with Photo Studio Operations, PIM/Catalog, Marketing, and Data Science partners to ensure assets are consistently tagged, searchable, and ready for scale.This is a hands-on product role for someone who enjoys translating complex operational needs into clear product requirements and shipping practical improvements that make creative work easier and faster.

What You'll Do

Own DAM & Metadata Capabilities

Own delivery of DAM features related to metadata models, taxonomy, asset structure, and search.
Define how product and marketing assets are described, related, and governed to support discovery, reuse, and automation.
Maintain and prioritize a backlog focused on improving asset quality, consistency, and usability at scale.

Enable Asset Activation & Automation

Define metadata requirements that enable downstream use cases such as CMS automation, marketing activation, localization, personalization, and analytics.
Support asset lifecycle states (e.g., in progress, ready, published, archived) and readiness signals within DAM workflows.
Ensure assets and metadata are structured to support omnichannel and multi-brand needs.

Translate Workflow Needs into Product Delivery

Convert operational pain points and business requirements into clear product requirements and acceptance criteria.
Partner with Engineering to validate solutions, support delivery, and ensure quality outcomes.
Contribute to incremental improvements that reduce manual effort and increase reliability across content workflows.

Improve Findability, Reuse & Data Quality

Drive improvements in asset search relevance, metadata completeness, and asset reuse rates.
Help establish standards and guardrails that balance creative flexibility with system consistency.
Support reporting and insights that surface how assets are used and where friction exists.

Measure & Learn

Define and monitor success metrics related to DAM adoption, asset findability, metadata quality, and time-to-publish.
Use qualitative and quantitative insights to inform prioritization and continuous improvement.

Who You Are

Detail-oriented and organized, with a strong bias toward execution and follow-through.
Comfortable working within an existing strategy while owning and improving a defined product area.
Curious about how systems connect and how data enables automation and scale.
A collaborative partner who communicates clearly with both technical and non-technical teams.
Willing to learn by being close to the work, including engaging directly with studio, creative, and operations teams.

Qualifications & experience

2+ years of product management experience, or equivalent experience in content operations, digital asset management, or related domains.
Hands-on experience with DAM systems, metadata/taxonomy, content platforms, or workflow tools.
Understanding of how creative and product assets move from creation through publication and reuse.
Experience writing clear product requirements and managing a backlog in partnership with Engineering.
Familiarity with retail, ecommerce, marketing, or high-volume content environments is a plus.
Exposure to PIM, CMS, marketing platforms, or analytics tools is strongly preferred.
Comfortable working with data to inform prioritization and measure outcomes.

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FAQs About Product Manager II, Creative Assets Jobs at The Gap

What is the work location for this position at The Gap?

This job at The Gap is located in Folsom, California, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.

What pay range can candidates expect for this role at The Gap?

Employer has not shared pay details for this role.

What employment applies to this position at The Gap?

The Gap lists this role as a Full-time position.

What experience level is required for this role at The Gap?

The Gap is looking for a candidate with "Senior-level" experience level.

What benefits are offered by The Gap for this role?

The Gap offers Career Development for this position. Actual benefits may vary depending on the employer's policies and employment terms.

What is the process to apply for this position at The Gap?

You can apply for this role at The Gap either through Sonara's automated application system, which helps you submit applications 10X faster with minimal effort, or by applying manually using the direct link on the job page.