Product Marketing, New Verticals

Clay LabsNew York, New York

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Overview

Schedule

Full-time

Career level

Senior-level

Remote

On-site

Benefits

Career Development

Job Description

About Clay

Our mission is to help organizations turn any growth idea into reality.

We see growth as a creative practice, not a formula. Finding and reaching your best-fit customers takes unique ideas and constant iteration. As AI makes execution faster and tactics easier to copy, creativity is the only lasting advantage. We're already helping thousands of customers — including Anthropic, Notion, Google, and Ramp — go to market with unique data, signals, and AI research.

In 2025, we raised a $100M Series C backed by world-class investors including Sequoia, CapitalG, and First Round — and crossed $100M in revenue.

In 2026, we announced our second employee tender offer in 9 months at a new $5B valuation. We also launched a community equity round, for our customers, agency partners, and club members.

Some things to know about us:

Our community includes 11,000+ customers, 150+ integration partners, 125+ agencies, 50+ Clay clubs, and 30k members on Slack.
Our cultureis unique inside and outside of work. Our team members are also DJs, activists, writers, clowns, marathoners, skydivers, psychedelic therapists, social workers, and more.
All employees can work for free with world-class coaches who specialize in creativity, management, and more.
Our operating principles — including negative maintenance and non-attached action — guide our work. Read more about them here.
Read about us in the NYT, Forbes, First Round Review, and more.

Hear from our employees directly on our Glassdoor page!

Product Marketing, New Verticals

We're seeking a Product Marketer to build Clay's playbook for expanding into new verticals beyond our core B2B SaaS customer base. The role reports to Clay's Head of Product Marketing and is critical to diversifying Clay's revenue and building a more resilient customer base for the long term.

You'll partner with Clay's Partnerships and Sales teams to package Clay for verticals such as financial services and real estate - developing a clear understanding of how customers in those industries go to market and the positioning, use cases, and assets that resonate. Over time, you'll bring those vertical playbooks back into Clay's core sales motion.

What You'll Do

Build Clay's new verticals playbook - Develop the positioning, use cases, and assets that help Clay expand beyond our core customer base
Develop vertical-specific positioning and messaging - Translate Clay's capabilities into the language and use cases that resonate with customers in each target vertical
Communicate ROI in customer language - Build positioning and assets tightly aligned with the real outcomes that customers in each vertical care about
Collaborate across Partnerships and Sales - Work closely with our Partnerships team and specialized sales motion to package Clay for portfolio companies and direct prospects in target verticals
Bring vertical playbooks to core sales - Translate learnings from each new vertical into top-of-funnel programs and assets the broader Sales team can run
Prioritize for leverage, not coverage - Identify which verticals are highest-leverage to start with, and move from one to the next quickly
Build repeatable, not bespoke - Create reusable frameworks rather than over-optimizing for individual firm or customer needs
Bring vertical feedback back to EPD - Surface vertical-specific product gaps when justified, and partner with Product to close them
Use AI tools to work smarter - Integrate AI tools (including Clay) to automate routine tasks and make your work more effective

What You'll Bring

5+ years of professional experience, with 3+ years in product marketing
Nice-to-have: Background in banking, private equity, consulting, or growth/finance
Nice-to-have: Experience working in or selling into financial services, real estate, or other non-tech verticals
Demonstrated 0 → 1 experience standing up a new industry, business unit, or persona
Strong positioning and messaging craft, with the ability to communicate ROI in language the customer cares about
Strong visual design craft — you can tell a story visually in slides and ship a great one-pager
Commercial acumen — you prioritize the work that matters and quickly understand how GTM works in different verticals

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FAQs About Product Marketing, New Verticals Jobs at Clay Labs

What is the work location for this position at Clay Labs?

This job at Clay Labs is located in New York, New York, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.

What pay range can candidates expect for this role at Clay Labs?

Employer has not shared pay details for this role.

What employment applies to this position at Clay Labs?

Clay Labs lists this role as a Full-time position.

What experience level is required for this role at Clay Labs?

Clay Labs is looking for a candidate with "Senior-level" experience level.

What benefits are offered by Clay Labs for this role?

Clay Labs offers Career Development for this position. Actual benefits may vary depending on the employer's policies and employment terms.

What is the process to apply for this position at Clay Labs?

You can apply for this role at Clay Labs either through Sonara's automated application system, which helps you submit applications 10X faster with minimal effort, or by applying manually using the direct link on the job page.