Product Marketing, Ecosystem

About Clay

Our mission is to help organizations turn any growth idea into reality.

We see growth as a creative practice, not a formula. Finding and reaching your best-fit customers takes unique ideas and constant iteration. As AI makes execution faster and tactics easier to copy, creativity is the only lasting advantage. We're already helping thousands of customers — including Anthropic, Notion, Google, and Ramp — go to market with unique data, signals, and AI research.

In 2025, we crossed $100M in revenue and raised a $100M Series C at a $5B valuation, backed by world-class investors including Sequoia, CapitalG, and First Round. We also completed our second employee tender offer and launched a community equity round, for our customers, agency partners, and club members.

Some things to know about us:

• Our community includes 11,000+ customers, 150+ integration partners, 125+ agencies, 50+ Clay clubs, and 30k members on Slack.

• Our cultureis unique inside and outside of work. Our team members are also DJs, activists, writers, clowns, marathoners, skydivers, psychedelic therapists, social workers, and more.

• All employees can work for free with world-class coaches who specialize in creativity, management, and more.

• Our operating principles — including negative maintenance and non-attached action — guide our work. Read more about them here.

• Read about us in the NYT, Forbes, First Round Review, and more.

Hear from our employees directly on our Glassdoor page!

Product Marketing, Ecosystem @ Clay

We're seeking an experienced Product Marketer teammateto own the foundational product messaging and positioning, focused on defining the strategy for and co-marketing with our ecosystem partners.

Ecosystem is Clay's strategic voice and execution engine for our technology partnerships and integrations. You'll build the framework for how we prioritize and activate our partner ecosystem, then drive high-impact co-marketing programs that make our integrations a competitive advantage.

This role blends strategic thinking (developing our ecosystem POV and positioning) with hands-on execution (running campaigns, building playbooks, enabling sales). You'll have Clay's strong brand as an asset - partners want to work with us - but you'll bring the discipline and strategy we currently lack.

What You’ll Do

Ecosystem Strategy & Positioning (25%)

• Develop and own Clay's point of view on our technology ecosystem - which partners matter most and why

• Create a prioritization framework based on customer value, revenue influence, market positioning, and strategic fit

• Define our integration narrative and how it fits into Clay's overall product positioning

• Identify and work with a number of strategic partners where we should build deeper relationships and co-GTM motions

Co-Marketing Execution & Programs (50%)

• Launch and manage several significant co-marketing campaigns per quarter with strategic partners (webinars, content series, joint events)

• Build templatized playbooks and automated campaigns for smaller partner activations

• Quarterback larger campaigns by partnering with content, design, and growth teams

• Execute smaller campaigns independently, end-to-end

• Manage the pipeline of inbound co-marketing requests with our strategic filter

Enablement & Activation (25%)

• Ensure sales and CS teams understand which integrations to lead with and why

• Create integration-focused assets (one-pagers, demo guides, case studies)

• Work with product marketing to weave Ecosystem into broader messaging

• Track and report on integration influence on pipeline and adoption

What You'll Bring

• 5+ years in product marketing, partner marketing, growth marketing, or partnerships at B2B companies

• Strong systems thinking: You naturally see patterns, connections, and network effects. You can map how different partners interconnect, identify which integration unlocks others, and think about ecosystem flywheels rather than just one-off campaigns

• Strategic framework builder: You've built prioritization models, scoring systems, or decision frameworks from scratch - not just followed existing playbooks

• Strong execution chops: you've personally launched and managed multi-channel marketing campaigns

• Proven ability to articulate what makes partnerships strategically valuable through multiple lenses (customer workflows, market positioning, competitive moats, revenue models)

• Excellent cross-functional collaboration - you can influence without authority and connect dots across product, partnerships, sales, and marketing

• Thrives in ambiguous environments and excellence navigating fast-moving, early-stage environments

• Experience with co-marketing or partner marketing programs

• Strong written communication and messaging skills

Nice to Have

• Previous experience in GTM ecosystem, management consulting, and partnerships

• Experience in sales tools, data/enrichment, or automation ecosystems where understanding workflow integration is critical

• Background thinking about platforms, marketplaces, or network effects

• Experience at high-growth Series B-D companies

• Exposure to partnership strategy or business development