Product Marketing
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Overview
Job Description
At Exa, we're building a next-generation AI search engine—one that outperforms Google for power users. We help people find the information they can’t get anywhere else: https://exa.ai/websets
We're an SF team of ~80 from Harvard, MIT, Google, Apple etc. We recently raised a Series B from Benchmark, and we are rapidly building the most intelligent search engine in history.
The Role
As Exa's Product Marketer, you'll own how we position, launch, and tell the story of our products to developers and enterprise buyers. You'll craft the narrative that makes Exa the defining brand in AI search — through product launches, campaigns, demos, and moments that cut through the noise. This role blends strategic thinking with hands-on execution across every surface where our brand lives.
What You'll Do
- Own product positioning — translate Exa's technical capabilities into clear, compelling narratives that resonate with both developers and Enterprise executives
- Lead GTM strategy for product launches - coordinating across product, eng, sales, and marketing to ensure maximum impact
- Run campaigns across digital, social, and brand channels — plan and execute launches that land and create momentum, especially on X and LinkedIn
- Create high-quality content — technical blog posts, product demos, podcasts, and thought leadership that builds credibility with technical audiences
- Brand development — from billboards to viral campaigns, architect the moves that turn Exa into a household name.
- Collaborate closely with Product to prioritize feature development based on market insight, and ensure new features are packaged with clear value propositions to ICPs and buyer personas.
- Plan product-centric sessions and demos for events and conferences, showcasing Exa's latest innovations to the developer community and enterprise prospects
What We're Looking For
- Experience in product marketing for technical products — you know how to market to developers and technical buyers
- You've launched products and run campaigns end-to-end, from identifying ICPs and positioning to content and launch execution
- Taste — you know what great looks like and you hold yourself to that standard
- Technical storytelling - the ability to turn complex concepts into narratives that resonate
- Experience creating content for technical and enterprise audiences (blogs, demos, one-pagers, videos, podcasts)
- You use AI tools to accelerate your own work and you're comfortable in conversations with technical stakeholders
- Comfortable with ambiguity, fast-moving priorities, and building from scratch
- Strong communicator who earns trust with senior stakeholders across product, research, and sales
- You care deeply about building perfect search and are excited about advocating for Exa :)
Automate your job search with Sonara.
Submit 10x as many applications with less effort than one manual application.
