Product Marketing Consultant

Right Side UpAustin, Texas

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Overview

Schedule

Full-time

Career level

Senior-level

Job Description

About Right Side Up

Please note, this posting is to highlight joining Right Side Up's talent collective specifically and is not representing an internal full-time role, or a current opportunity with a client.

Right Side Up is a collective of premium marketing talent—with all of the marketing chops, and none of the agency fluff. We’re trusted by the most respected early-stage ventures, the fastest-growing tech companies, and well-established Fortune 500 teams to do one thing better: Growth. We have over 250+ clients including Stitch Fix, Sephora, Yelp, Sun Basket, Crunchbase, DoorDash, Robinhood, and more.

About the Role

We’re seeking freelance Product Marketing consultants to join our talent collective and support a range of high-growth clients. This role is ideal for marketers who thrive at the intersection of product, marketing, and sales—bringing clarity to positioning, driving go-to-market strategy, and enabling teams to successfully launch and scale products.

Projects vary widely depending on client needs and may include early-stage product launches, refining messaging for mature offerings, or building scalable systems for ongoing growth. Contract engagements typically range from 10–40 hours per week.

Responsibilities

Develop and refine product positioning, messaging, and value propositions
Lead or support go-to-market (GTM) strategy and execution for new product and feature launches
Partner with product, growth, and sales teams to align on strategy and priorities
Create compelling marketing assets such as landing pages, sales decks, one-pagers, and case studies
Build and execute sales enablement materials to support revenue teams
Plan and support webinars, product launches, and other demand generation initiatives
Conduct market, customer, and competitive research to inform strategy
Identify opportunities to improve conversion, adoption, and overall product-market fit

Requirements

Strong foundation in product marketing across B2B, B2C, or both
Experience owning or contributing to GTM strategy and execution
Ability to translate complex product concepts into clear, compelling messaging
Comfort working cross-functionally with product, sales, and marketing stakeholders
Experience with one or more areas such as sales enablement, lifecycle marketing, webinars/events, or content strategy
Analytical mindset with the ability to use insights to inform decisions
Adaptability and comfort working across different industries, products, and team structures
Strong communication and storytelling skills

Nice to Have

Experience working with early-stage startups or high-growth tech companies
Familiarity with PLG (product-led growth) or sales-led motions
Experience supporting both strategic planning and hands-on execution

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

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FAQs About Product Marketing Consultant Jobs at Right Side Up

What is the work location for this position at Right Side Up?

This job at Right Side Up is located in Austin, Texas, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.

What pay range can candidates expect for this role at Right Side Up?

Employer has not shared pay details for this role.

What employment applies to this position at Right Side Up?

Right Side Up lists this role as a Full-time position.

What experience level is required for this role at Right Side Up?

Right Side Up is looking for a candidate with "Senior-level" experience level.

What is the process to apply for this position at Right Side Up?

You can apply for this role at Right Side Up either through Sonara's automated application system, which helps you submit applications 10X faster with minimal effort, or by applying manually using the direct link on the job page.