Product Marketing Lead

About Broccoli 🥦

Our mission is to bring intelligence and reliability to real-world operations — starting with home service businesses.

We see operations as a systems problem, not a staffing problem. Answering customers, scheduling appointments, and following up consistently requires judgment, memory, and accountability — not more headcount. As LLMs makes AI agents easier to build and demos easier to fake, reliability and execution become the only real advantage. We help home service companies run their front office with AI that takes action, remembers context, and delivers outcomes you can trust.

In 2025, we scaled revenue 20× to mutli-million dollars, grew the team from 5 to 20, and raised a $25M Series A led by Khosla Ventures with participation from Y Combinator.

Some things to know about us:

• Our COO was our first customer — a plumbing company CEO — and helped shape Broccoli from day one.

• Our customers collectively do $15B+ in annual revenue, and Broccoli sits directly in the flow of how that revenue is captured.

• We’ve booked 500K+ real, verified appointments for our customers.

• Every engineer spends time building onsite with customers, listening to live calls and seeing real-world edge cases firsthand.

Product Marketing Lead @ Broccoli

We're seeking an experienced Product Marketing Lead to own the foundational product messaging and positioning that drives Broccoli's product innovations and launch strategy.

What You’ll Do

• Create clear product messaging - Build messaging that helps everyone at Broccoli talk about our products in the same way and make complex features easy to understand for different audiences with business outcomes in mind

• Help shape what we build - Work with Engineering teams to decide which features matter most and figure out how to position them in the market

• Launch products that get noticed - Turn product releases into exciting market moments that people actually care about and want to try

• Develop buyer insights - Build detailed buyer personas and messaging that converts, plus competitive analysis that helps teams win against key rivals

• Enable sales teams - Create training programs, sales assets, and enablement materials that help reps have better conversations and close more deals

• Drive customer expansion - Create programs and materials that help existing customers grow their usage and increase their investment in Broccoli

• Build customer advocacy - Develop compelling case studies, success stories, and reference programs that support the sales process

• Build systems that work as we grow - Create simple, repeatable processes for launches and releases that won't break as the team gets bigger

• Keep teams aligned - Make sure Product, Marketing, Sales, and Customer Success are all on the same page about what we're launching and why

What You'll Bring

• 5+ years of product marketing experience at high-growth B2B SaaS companies

• Success leading cross-functional teams across Marketing, Product, and GTM, building and scaling processes in a dynamic startup environment

• Deep experience partnering with Product teams on messaging, positioning, and bringing products to market alongside Marketing and Sales teams

• Revenue-focused mindset: Strong understanding of customer buying processes, sales processes, revenue expansion, and the ability to diagnose and optimize a revenue funnel

• Proven track record as a trusted partner to GTM leaders in building revenue foundations and driving growth initiatives

• Exceptional communication skills and the ability to translate complex concepts into simple frameworks and ideas through written and visual presentations

• Creative problem solving to drive business outcomes through first principles thinking and creative solutions

• Thrives in ambiguous environments and excellence navigating fast-moving, early-stage environments

• Experimentation mindset to utilize AI tools to optimize and scale Product Marketing workflows