Product Marketing Lead

About Hike Medical

Hike Medical is building the defining company in musculoskeletal care. We sit at the intersection of AI, robotics, and healthcare, operating across three product lines: a proprietary AI-vision platform that turns a 30 second web-based foot scan into custom 3D-printed orthotics, an AI agent platform that automates the entire DME workflow from pre-visit processing to claims and revenue cycle, and SoleForge, our vertically integrated 3D printing factory producing custom medical devices at a scale the industry has never seen.

Our customers are both the largest employers on earth and the biggest companies in orthotics and prosthetics. On the clinical side, we're live across the industry's largest national providers. On the employer side, Fortune 50 companies trust us to protect their on-their-feet workforces.

But custom insoles are just the wedge. Our long-term vision is bionics: AI-designed, robotically manufactured orthotic and prosthetic devices at scale, replacing a fragmented, manual industry that hasn't changed in decades. Insoles today, full DME tomorrow, bionics by 2040. Read the full vision at bionics2040.com.

We've stealthily raised $22M through Seed and Series A backed by top-tier investors who invested early in companies like OpenAI, Anduril, and Mercury. We run a fast, results first, high ownership culture out of our new SF Rincon Hill office. If you want to work on problems that sit at the frontier of AI, manufacturing, and healthcare, this is the place.

The Opportunity

We are looking for a founding Product Marketing Manager to take the function from 0 to 1. This is not a role for someone looking to maintain a playbook; it is for a builder who wants to write one.

As our PMM, you will be the connective tissue between our customers (clinicians, employers, and patients) and our product team. You will lead the charge in turning Hike’s brand into a movement, owning how our value is defined, communicated, and delivered to Fortune 50 clients and major healthcare systems.

What You’ll Do

• Build the Feedback Loop (Inbound): You will act as the voice of the customer. You will deeply understand clinical workflows and gather feedback from the field, "boiling it down" for Engineering to drive continuous product improvement and innovation.

• Define the Narrative (Outbound): You will take customer success stories and clinical wins and transform them into outward-facing collateral that proves our value. You will craft crisp, confident, and conversion-driven messaging.

• Launch Like a Founder: You will help execute the Go-to-Market (GTM) strategy for new features and market expansions, ensuring launches land with clarity, speed, and momentum.

• Enable the Field: You will arm our sales team and clinical partners with the messaging, decks, and assets they need to win in high-stakes environments.

• Master the Customer Journey: You will map the end-to-end experience for both the clinician and the patient, identifying friction points and opportunities to delight.

Who You Are

• A Clinical Empath: You have a unique ability to walk in the shoes of a clinician or patient. You understand their workflows, their pain points, and exactly how our product fits into their day-to-day life.

• A “Zero to One” Builder: You have experience establishing Product Marketing in an early-stage environment. You are comfortable building the plane while flying it.

• A "Run Through Walls" Operator: You are a self-starter with deep conviction in your vision. You don't wait for permission; you identify the blockage and clear the path to get things done.

• An Exceptional Communicator: You are a skilled writer and editor who can say more with less, capable of translating complex technical/clinical details into simple, human value propositions.

• Data-Informed, Action-Biased: You care more about bias to action and crisp thinking than matching every bullet point perfectly.

Qualifications

• 2–20 years of experience in Product Marketing, Content, or Strategy—ideally in a high-growth B2B or healthcare startup.

• Proven track record of managing GTM launches and sales enablement.

• Experience with O&P clinicians or podiatrists is a plus

What You’ll Get

• Competitive Compensation+ meaningful equity.

• Comprehensive Health: Full medical, dental, and vision benefits.

• Relocation Support: $15K relocation bonus if needed.

• Prime Location: Daily collaboration with Hike’s founding team at the center of Boston’s Seaport innovation hub.

• Impact: The chance to scale a brand that’s transforming MSK care for millions.

• The Product: And yes—free custom insoles.