Product Marketing Lead - Diamond Sports (Na)
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Overview
Job Description
Company Overview
With its headquarters in Singapore and strategically placed offices across the United States, Turkey, Japan, and Malaysia, Rapsodo represents more than just sports technology and data analytics. It stands as the clear front-runner in providing affordable, professional-grade technology for athletes aiming to enhance their performance.
The company currently collaborates with partners such as The PGA of America, Golf Digest, Troon, various Major League Baseball teams, USA Baseball, and over 1000 NCAA athletic departments.
Become a part of Team Rapsodo as we challenge limits and unveil endless potential, one data point and one heartwarming success story at a time.
Powered by Athletes who get it, and Engineers who can do it.
Role Purpose
We are looking for a Product Marketer to define how our Diamond products show up and win in the market.
This role sits at the center of our commercial engine—connecting Product, Growth & Marketing, Customer Experience, and the Diamond Sports business unit. You will shape how products are positioned, how they are launched, and how customers ultimately understand and adopt them.
Success in this role means more than delivering messaging—it means ensuring every launch is clear, coordinated, and drives real outcomes. You will serve as the single point of accountability for go-to-market readiness, translating product innovation into adoption, engagement, and revenue impact.
Key Responsibilities
Product Positioning & Messaging
- Define clear, differentiated positioning for Diamond products across customer segments
- Translate product capabilities into compelling and easy-to-understand customer value propositions
- Ensure consistency and clarity of messaging across all customer touchpoints
- Continuously refine positioning based on market feedback, performance data, and competitive dynamics
Go-To-Market Strategy & Launch Leadership
- Own end-to-end go-to-market strategy for product and feature launches
- Shape launch narratives and align Product, Growth & Marketing, Customer Experience, and BU stakeholders around a common plan
- Build repeatable launch playbooks that scale across products and releases
- Ensure full readiness across channels, teams, and customer touchpoints before go-live
- Evaluate launch performance and continuously improve how we bring products to market
- Leverage data and modern tools to test, refine, and optimize messaging and go-to-market approaches
Packaging & Pricing Insight
- Develop product packaging recommendations aligned to customer segments and use cases
- Provide input into pricing decisions based on market insights and perceived customer value
- Partner with leadership to evaluate pricing performance and identify opportunities to improve monetization
Sales Enablement & Commercial Readiness
- Equip Sales and commercial teams with the tools, narratives, and materials needed to win
- Develop sales decks, product narratives, and enablement frameworks
- Incorporate field feedback to strengthen positioning and improve win rates
Competitive & Market Intelligence
- Build a clear understanding of the competitive landscape and market dynamics
- Identify opportunities for differentiation and inform both product and go-to-market strategy
- Ensure the organization stays grounded in real market signals, not assumptions
Cross-Functional Alignment
- Act as the integrator across Product, Growth & Marketing, Customer Experience, and BU teams
- Ensure alignment and clarity before every launch
- Partner with Customer Experience to align onboarding and activation with product positioning
- Partner with Growth & Marketing to ensure strong execution across channels
Requirements
Role Qualifications
- 8+ years in Product Marketing, or Go-To-Market roles, with similar ownership of product launches and go-to-market strategy
- Experience operating as the primary owner of go-to-market strategy for a product or product line.
- Proven track record of owning product launches and go-to-market strategy
- Experience in technology, consumer electronics, sports technology, or SaaS-enabled hardware environments
- Strong ability to translate product capabilities into clear positioning and measurable market impact
- Experience leading cross-functional go-to-market initiatives and driving alignment across Product, Marketing and commercial teams
- Comfortable operating in fast-paced, evolving environments
- Experience leveraging data and modern tools to inform decisions and accelerate execution
Success in This Role
You will know you are successful when:
- New products and features are adopted quickly and effectively
- Customers clearly understand the value of what we build
- Attach rates and cross-sell performance improve across the product ecosystem
- Messaging resonates and drives measurable conversion and win-rate improvements
- Pricing and packaging decisions are informed by real market feedback
- Launches are coordinated, predictable, and consistently high quality
- Teams across Product, Growth & Marketing, and Customer Experience operate with clarity and alignment
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