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Product Marketing Lead

VarianceSan Francisco, California
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Overview

Schedule
Full-time
Education
Bachelor's/Undergraduate Degree
Career level
Director
Remote
On-site
Benefits
Retirement Savings
Dental Insurance
Health Insurance

Job Description

At Variance, we are using disruptive technologies to solve some of the digital age’s oldest and most complex problems with safe and effective AI. Our platform helps fraud, Trust & Safety, and Risk & Compliance teams reduce time spent on repetitive manual reviews and investigations, so they can focus on higher-value decisions. We are rapidly growing and already serve some of the largest and fastest-growing social media, online marketplace, and financial services platforms.

We’re looking for a Product Marketing Lead to define how Variance is understood by the market. You will own our positioning, sharpen our messaging, and translate a highly technical product into clear, compelling narratives that resonate with executives, operators, and technical buyers alike. You will work closely with founders, sales, product, and design to shape how we launch products, tell customer stories, and establish Variance as the category leader in AI-powered risk mitigation.

This is an in-person position. Our office is located in San Francisco, CA.

What You Bring

  • 4–8 years of experience in product marketing, strategic marketing, or founder’s office / GTM roles at high-growth B2B SaaS companies

  • Exceptional ability to distill complex technical products into crisp positioning and messaging

  • Experience owning product launches, sales enablement, customer-facing collateral, and competitive intelligence

  • Strong commercial instincts and an understanding of enterprise buying motions

  • Ability to work cross-functionally across product, sales, design, and leadership with high ownership

  • Excellent writing skills across website copy, decks, case studies, and thought leadership

  • Comfort operating in ambiguity and building the function from 0 to 1

  • Familiarity with AI/ML, infrastructure, security, fraud, compliance, or risk markets strongly preferred

  • Bachelor’s degree or equivalent practical experience

What You’ll Do

  • Own company and product positioning, messaging, and narrative development

  • Lead product launches and bring new capabilities to market with clarity and urgency

  • Build high-quality sales enablement materials, including pitch decks, one-pagers, objection handling, and battlecards

  • Develop customer stories, case studies, and proof points that support enterprise sales

  • Partner with leadership on category creation and strategic communications

  • Conduct market, customer, and competitive research to inform GTM strategy

  • Shape website copy, campaign messaging, and other core external-facing materials

Why Variance

  • Category-Defining Product: Work on mission-critical fraud and compliance challenges with cutting-edge AI

  • Early and High-Leverage Role: Help define the company narrative and build the product marketing function from the ground up

  • Real Market Pull: Variance supports major enterprise customers with large budgets, urgent pain, and significant expansion potential

  • Direct Founder Partnership: Work closely with leadership on strategy, launches, and go-to-market execution

Top-Tier Benefits

  • Platinum medical, dental, and vision coverage

  • Unlimited PTO, sick leave, and parental leave

  • $100 monthly wellness stipend

  • Free lunch and dinner daily

  • 401(k) plan

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FAQs About Product Marketing Lead Jobs at Variance

What is the work location for this position at Variance?
This job at Variance is located in San Francisco, California, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.
What pay range can candidates expect for this role at Variance?
Employer has not shared pay details for this role.
What employment applies to this position at Variance?
Variance lists this role as a Full-time position.
What experience level is required for this role at Variance?
Variance is looking for a candidate with "Director" experience level.
What education level is required for this job?
The education requirement for this position is Bachelor's/Undergraduate Degree. Candidates with relevant qualifications or equivalent experience may also be considered.
What benefits are offered by Variance for this role?
Variance offers following benefits: Retirement Savings, Dental Insurance, Health Insurance, Vision Insurance, Unlimited or Flexible PTO, Paid Illness Leave, and Parental Leave for this position. Actual benefits may vary depending on the employer's policies and employment terms.
What is the process to apply for this position at Variance?
You can apply for this role at Variance either through Sonara's automated application system, which helps you submit applications 10X faster with minimal effort, or by applying manually using the direct link on the job page.