Product Marketing Manager

ActivTrakAustin, TX

Apply with Sonara

Automate your job search with Sonara.

Submit 10x as many applications with less effort than one manual application.¹

Reclaim your time by letting our AI handle the grunt work of job searching.

We continuously scan millions of openings to find your top matches.

Overview

Schedule

Full-time

Career level

Director

Remote

On-site

Benefits

Career Development

Job Description

As Product Marketing Manager at ActivTrak, you will play a pivotal role in shaping and executing our go-to-market strategy for our software solutions. This position requires a strategic thinker who can translate complex technical capabilities into compelling value propositions that resonate with our target audience. You will be the bridge between our product team and our customer-facing teams, ensuring our messaging effectively communicates our value proposition and differentiators in the market.

Key Responsibilities

Strategic Planning and Execution

Lead product launch strategies by conducting thorough market analysis, identifying target customer segments, and developing comprehensive positioning and messaging frameworks
Generate ideas for campaigns and feature development based on customer needs and level of feature interest/impact and new feature capabilities
Assist with the execution of marketing campaigns
Own the competitive intelligence program, maintaining deep knowledge of market trends and competitor movements

Customer and Market Intelligence

Develop a deep understanding of customer pain points and needs through:
Regular review and analysis of prospect calls
Conducting win/loss analysis interviews
Direct customer interviews to understand product value perception
Analyze and synthesize patterns in customer interactions to inform product positioning and marketing strategies
Lead market research initiatives to identify emerging trends and opportunities

Sales and Customer Success Enablement

Create and maintain comprehensive sales enablement materials including product training, battle cards, and competitive analysis
Partner with sales and customer success teams to develop tools and resources that drive customer engagement and conversion
Deliver training sessions to internal teams on new products, features, and competitive positioning

Performance Analysis and Reporting

Establish and track key performance metrics for product marketing initiatives
Provide regular reports and insights to executive leadership on marketing effectiveness and market dynamics
Make data-driven recommendations for optimizing marketing strategies and tactics

Automate your job search with Sonara.

Submit 10x as many applications with less effort than one manual application.

Apply with Sonara Apply manually

FAQs About Product Marketing Manager Jobs at ActivTrak

What is the work location for this position at ActivTrak?

This job at ActivTrak is located in Austin, TX, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.

What pay range can candidates expect for this role at ActivTrak?

Employer has not shared pay details for this role.

What employment applies to this position at ActivTrak?

ActivTrak lists this role as a Full-time position.

What experience level is required for this role at ActivTrak?

ActivTrak is looking for a candidate with "Director" experience level.

What benefits are offered by ActivTrak for this role?

ActivTrak offers Career Development for this position. Actual benefits may vary depending on the employer's policies and employment terms.

What is the process to apply for this position at ActivTrak?

You can apply for this role at ActivTrak either through Sonara's automated application system, which helps you submit applications 10X faster with minimal effort, or by applying manually using the direct link on the job page.