Product Marketing Manager

Thank you for your interest in careers at AAFP!

The American Academy of Family Physicians and its chapters proudly represent more than 124,500 family physician, resident, and medical student members. Family physicians play a critical role in improving the health of patients, families, and communities across the United States. The AAFP is committed to helping family physicians improve the health of Americans by advancing the specialty of family medicine, saving members time, and maximizing the value of membership. Our focus every day is to help family physicians spend more time doing what they do best: providing quality and cost-effective patient care. The AAFP delivers value to its members through each of its strategic priorities.

Job Description

When you join the American Academy of Family Physicians (AAFP), you are at the center of transforming health care. You are on the leading edge of ensuring family doctors have what they need to adapt, and you are part of a legacy that has been instrumental in improving and advocating for family medicine since 1947. Make an impact that matters. Be Team AAFP.       

SUMMARY OF RESPONSIBILITIES:

The Marketing Manager plays a key role in the Product Marketing Strategy team and is responsible for leading the marketing strategy, positioning, and performance of assigned events within the AAFP portfolio. This role defines how events are brought to market—shaping audience strategy, messaging, and campaign direction to drive attendance, engagement, and revenue outcomes.

This position partners closely with internal channel experts across email, paid media, social, web, analytics, and creative to deliver integrated marketing campaigns that align with event goals and organizational priorities. This position will report to the Manager, Product Marketing Strategy.

Specific aspects include:

• Define and lead event marketing strategy for assigned events, including audience segmentation, positioning, messaging, and go-to-market planning.
• Translate event objectives into integrated marketing plans that drive registration, engagement, and revenue outcomes across the registration lifecycle.
• Guide campaign direction across channels, including messaging, targeting, conversion strategy, and coordination with email, paid media, social, web, creative, analytics, and other channel partners.
• Monitor performance metrics, including registration pacing and campaign effectiveness, and use data to adjust strategy, optimize performance, and improve audience engagement.
• Partner with internal stakeholders, including Education, Sales, Event Operations, and other cross-functional teams, to ensure alignment between marketing strategy, content, sales priorities, and the attendee experience.
• Manage timelines, priorities, workflows, stakeholder updates, and campaign communications to ensure marketing efforts are delivered effectively and on schedule.
• Other duties as assigned.

#LI-Hybrid

REQUIREMENTS:

Bachelor’s degree in marketing or other related field plus at least four years of related work experience. Demonstrated experience leading marketing strategy for events, campaigns, or product launches required. Strong understanding of multi-channel marketing, including email, paid media, social, web, digital platforms, analytics, and campaign performance measurement. Experience working in a cross-functional environment required. Ability to translate business and event goals into actionable marketing strategies. Strong analytical skills with the ability to use data to inform decision-making and optimize marketing outcomes. The ideal candidate is proactive, strategic, and highly organized, with the ability to manage multiple priorities in a fast-paced environment. Strong communication and collaboration skills required.

At the AAFP we are committed to diversity and creating an inclusive environment for all employees.

We are proud to be an Equal Opportunity Employer. All qualified applicants are encouraged to apply and will receive consideration for employment without regard to race, color, age, ethnic or national origin, gender, sexual orientation, gender identity/expression, pregnancy, marital status, religion, physical or mental disability, military/veteran status, or any other protected status.

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We thank all respondents for their interest in AAFP.

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