Product Marketing Manager

DigitalSan Francisco, CA

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Job Description

We are looking for a Product Marketing Manager to lead the go-to-market execution for a newly repositioned SMB-focused AI product. The product is already live in the ChatGPT App Store and is undergoing a rebrand to better serve small and medium-sized businesses.

This role will be instrumental in shaping product narratives, driving launch execution (including Product Hunt), and building a strong market presence within the US SMB ecosystem.

Employment Type: Full-time (Initial 3-month contract: April–June 2026, with potential for extension or conversion)

Requirements

Key Responsibilities

Go-to-Market & Launch

Lead the upcoming Product Hunt launch (target: early May 2026).
Develop positioning and messaging tailored to SMB audiences.
Execute launch campaigns in collaboration with external agencies.

Content & Product Storytelling

Conceptualize and produce demo videos and use-case videos.
Build a strong library of product marketing assets.
Create clear and engaging product documentation and user guides.

User & Market Insights

Conduct user interviews and gather actionable feedback.
Translate insights into product messaging and feature prioritization.

Project Management & Cross-Functional Collaboration

Act as the central project manager across:
- KOL / influencer agencies
- Product Hunt launch partners
- Brand/creative agencies
Work closely with Product Managers to align on roadmap and messaging.

Community & Growth

Represent the brand at SF-based meetups, events, and hackathons.
Build relationships within the startup and SMB ecosystem.
Support community-driven growth initiatives.

Requirements

3–7+ years of experience in Product Marketing, ideally in SaaS or AI products.
Strong understanding of SMB audiences and go-to-market strategies.
Proven experience launching products on platforms like Product Hunt.
Ability to create or oversee high-quality marketing content (video, docs, campaigns).
Experience conducting user research and interviews.
Strong project management skills with multiple stakeholders/agencies.
Preferably fluent in English and Mandarin (spoken and written) to effectively collaborate with internal teams and stakeholders.

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This job at Digital is located in San Francisco, CA, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.

What pay range can candidates expect for this role at Digital?

Employer has not shared pay details for this role.

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