Product Marketing Manager

About Us

Dorsia is at the forefront of hospitality-tech innovation, redefining how the world gains access to the most in-demand restaurants, events, and experiences. By fusing cutting-edge technology with the art of luxury hospitality, we empower our members to secure impossible-to-get reservations while providing operators with unprecedented levels of control, visibility, and revenue optimization.

As a fast-growing startup backed by over $50M from top-tier investors including Index Ventures, along with strategic industry partners such as Major Food Group (Carbone, Torrisi, etc.), Groot Hospitality (Casadonna, Papi Steak, etc.), and Gracious Hospitality (COTE, Coqodaq, etc.), we are rapidly expanding our footprint and reshaping the global hospitality landscape with proven expertise. We’re adding exceptional talent to drive our next phase of growth, and that’s where you come in.

About the Role

The Product Marketing Manager will own how Dorsia’s product and membership offerings are positioned, launched, and merchandised inside the app. This role bridges Product, Brand Marketing, and Lifecycle to ensure members understand what Dorsia offers, why it matters, and how to engage.

You’ll define membership narratives, lead launches like the Culture Calendar, and own in-app merchandising surfaces including homepage heroes and collections.

What You’ll Do

• Own in-app positioning and messaging for all membership tiers
• Define and maintain clear membership tier logic, including visibility, access, and upgrade pathways
• Lead go-to-market planning for product launches, including Culture Calendar and new membership features
• Own in-app merchandising across homepage heroes, collections, and featured modules
• Decide what is featured, when, for which members, and why; balancing brand, partner, commercial, and market-specific priorities
• Establish guardrails and decision frameworks for in-app placements to ensure a curated, premium experience
• Own membership sales pages, upgrade flows, and nomination framing across app and web
• Define in-app education and product storytelling, including tooltips, explainers, and contextual messaging
• Own product naming, taxonomy, and consistent terminology across app and marketing surfaces
• Partner with Brand Marketing to align campaign narratives with in-app execution
• Partner with Lifecycle Marketing to translate product narratives into automated, personalized journeys
• Collaborate with Product to ensure merchandising tools and app surfaces support marketing goals
• Own launch readiness and QA from a member experience perspective
• Maintain a single source of truth for membership messaging, tier benefits, and product narratives
• Monitor member behavior and performance to inform ongoing messaging, market-level customization, and merchandising improvements

The Winning Recipe

• 3-6 years of experience in product marketing, marketplace marketing, or growth PMM
• Experience working with digital products or consumer apps
• Strong intuition for storytelling, prioritization, and conversion
• Comfortable working cross-functionally and owning decisions

Compensation & Benefits:

• Competitive salary tailored to your experience and the market
• Equity
• Flexible PTO
• Medical, dental and vision insurance 
• 401(k) 
• FSA
• Commuter benefits
• Access to One Medical, Teladoc, Talkspace, Kindbody
• In-office lunch 3 days a week 
• Employee Dining Credits 

Workplace Philosophy at Dorsia

At Dorsia, we believe that culture eats strategy. The best ideas in the world mean nothing without the right people around the table and the right chemistry between them. We are, unapologetically, a people-first organization. 

In-Person Matters

We’re creating once-in-a-lifetime experiences for the most discerning audience in the world. That doesn’t happen over Zoom. It happens through collisions: a spark across a desk, a kitchen-side conversation that unlocks a partnership, the energy of ideas felt, not typed. That’s why in-office culture is non-negotiable at Dorsia. 

Who We Hire

We don’t subscribe to check-the-box hiring. We hire for merit and mindset, which naturally creates a team with varied backgrounds. What unites us isn’t demographics, it’s a shared vision: to build the social operating system for the cultural vanguard.

Lifestyle Hours

We’re not a 9-to-5 company. Our lifestyle mirrors our members. Early flights, after-work events, and late-night sprints when the work demands it. But we love what we do, and we definitely love a good party.

High Performance Culture

Working at Dorsia isn’t for everyone—and that’s the point. Our culture is designed for builders, not passengers. We move fast, set ambitious standards, and expect people to rise to them. If you have the talent and the drive, this will be a ride to remember.

A Final Word

We’re building something special. It will take long hours and relentless effort. It’s not for everyone. For those with the metabolism, you’ll create something that changes how culture is lived. And that’s the kind of work worth your life’s energy.