Product Marketing Manager
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Overview
Job Description
Overview
At Esri, we are building cutting-edge mapping technology, enabling users to effectively capture, analyze, and share location-based data through our ArcGIS platform. As a product marketing manager, you'll drive awareness, demand and adoption of innovative products that are solving the world's most complex challenges. You will develop and implement comprehensive marketing strategies, collaborate with cross-functional teams to ensure cohesive messaging, and analyze market trends to refine product positioning. We prioritize innovation and value our users, striving to create solutions that not only meet their needs but also foster positive change in communities around the globe. If you're ready to make a meaningful impact and drive change through innovative marketing, we invite you to apply today!
Responsibilities
- Develop go-to-market strategies for Esri products
- Spearhead the communication strategy for changes in product functionality, lifecycle, and pricing, both internally and externally, including at events and/or tradeshows
- Understand user and buyer needs to create personas, positioning, and messaging
- Lead, coordinate, and execute product launches, product releases, internal communications, and multi-channel enablement
- Partner with cross-functional teams throughout the product life cycle to communicate key product information as well as drive awareness and adoption of Esri technology
- Create engaging content, including web pages, videos, case studies, press releases, advertisements, and product resources
- Provide insight into competitive capabilities
- Develop and monitor key performance indicators to measure product performance in market
Requirements
- 2+ years of experience in product, industry, or corporate marketing; communications; business development; consulting; or similar field
- Proven verbal and written communications skills; ability to understand and effectively convey technical information in a non-technical manner
- Strong interpersonal skills and thrives in a cross-functional team environment
- Experience with current marketing software, systems, and tools
- Understanding of common marketing concepts and best practices with experience in applying that knowledge strategically and tactically
- Strong project management and problem-solving skills with experience in successfully leading programs or highly visible projects
- Self-starter, detail- and task-oriented; able to successfully manage multiple priorities with guidance from leadership
- Ability to travel 10%-20% of the time to customer sites, conferences, trade shows, and other strategic meetings and events
- Bachelor's degree in business, marketing, or related field
- Visa sponsorship is not available for this posting. Applicants must be authorized to work for any employer in the U.S.
Recommended Qualifications
- Demonstrated ability in releasing and creating interest in innovative technology products
- Experience communicating and presenting to senior leadership to drive alignment and influence recommendations and trade-offs
- Experience with GIS concepts and using GIS applications, especially ArcGIS Pro
- Master's degree in business, marketing, and/or background in geography, computer science, or information systems
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