Product Marketing Manager

Help us tackle the growing wildfire crisis with the latest advancements in AI and IoT

Who we are

The challenge: Every minute matters in wildfire response. As climate change increases the frequency and intensity of wildfires-with longer fire seasons, drier fuels, and more extreme weather-new ignitions can spread rapidly, putting communities, critical infrastructure, and ecosystems at risk. Today, many wildfires are first reported by members of the public, meaning it can take valuable time to detect a fire, confirm its location and size, and mobilize responders. Fire agencies need faster, more reliable ways to detect, verify, and pinpoint new ignitions so they can respond quickly and prevent small fires from becoming catastrophic events.

About Pano AI: Pano AI is the leader in AI-powered wildfire detection and intelligence, helping fire professionals detect, respond to, and contain wildfires faster and more safely. Our platform combines advanced hardware, software, artificial intelligence, satellite imagery, and other data sources to provide real-time situational awareness and actionable intelligence. Using a network of ultra-high-definition, 360-degree cameras positioned across high vantage points, Pano AI delivers a real-time view of wildfire activity, enabling faster, more informed decision-making when every second counts.

We are a team of more than 175 people working in a hybrid-remote environment across North America and Australia, with headquarters in San Francisco. Our customers include government agencies, utilities, insurers, and private landowners who rely on Pano AI to help protect people, property, and natural landscapes. Pano AI currently serves customers across the United States, Australia, and Canada, monitoring more than 50 million acres worldwide.

Our work has been recognized by Fast Company as one of the Top 10 Most Innovative AI Companies in 2023 and one of the World's Most Innovative Companies in 2026, ranking #1 in Sustainability. We have also been named to TIME's list of the 100 Most Influential Companies of 2025 and recognized by MIT Technology Review as one of the top climate technology companies to watch.

Backed by $89 million in funding from leading investors including Giant Ventures, Liberty Mutual Ventures, Tokio Marine Future Fund, Congruent Ventures, Initialized Capital, Salesforce Ventures, and T-Mobile Ventures, we're building technology that helps communities around the world become more resilient to wildfire. Learn more at www.pano.ai.

The Role

We're looking for a Product Marketing Manager to own how Pano AI brings its products to market and communicates value to customers. You will sit at the intersection of product, sales, and marketing-crafting positioning, enabling go-to-market execution, and ensuring our solutions resonate with fire agencies and enterprise customers. This role is critical to accelerating growth as we expand into new geographies and customer segments. You'll translate complex technology into clear, compelling narratives that drive adoption and revenue.

What you'll do

• Own product positioning and messaging for Pano AI's platform, ensuring clear differentiation in the wildfire detection and intelligence market

• Lead go-to-market (GTM) strategy for new product launches, features, and expansions

• Partner closely with Product, Sales, and Customer Success to align on customer insights and priorities

• Develop high-impact sales enablement materials (pitch decks, battlecards, case studies, ROI tools)

• Conduct market, customer, and competitive research to inform strategy and messaging

• Drive content strategy across website, campaigns, and field marketing to support pipeline generation

• Support pricing, packaging, and product adoption initiatives

What you'll bring

• 5+ years of experience in product marketing, preferably in B2B SaaS, utilities, public sector, climate tech, or enterprise software

• Strong ability to translate technical concepts into clear, compelling customer value propositions

• Proven experience launching products and driving go-to-market strategies

• Excellent storytelling, writing, and communication skills

• Experience working cross-functionally with product, sales, and executive stakeholders

• Analytical mindset with the ability to leverage data and customer insights to inform decisions

• Bachelor's degree or equivalent experience

Final compensation for regular full-time employees is determined by a variety of factors, including job-related qualifications, education, experience, skills, knowledge, and geographic location. In addition to base salary, regular full-time roles are eligible for equity. Benefits are tailored to local market standards and statutory requirements in the employee's country of employment, and may include health coverage, retirement or pension contributions, and paid time off. Specific benefit details will be shared during the interview process.