Product Marketing Manager - Financial Services

Similarweb is a leading digital intelligence platform, trusted by thousands of businesses worldwide to understand the digital world. Our data powers critical decisions for enterprise brands, agencies, and financial institutions-including hedge funds, asset managers, private equity, and venture capital firms. From web traffic and app performance to search trends and consumer behavior, we turn digital signals into strategic advantage.

We're hiring a Product Marketing Manager to own go-to-market strategy for our Investor Intelligence business. You'll sit at the intersection of product, sales, and marketing-positioning complex data products with clear, compelling messaging and enabling GTM teams to drive growth.

This role is ideal for a well-rounded, independent product marketer who thrives in collaborative environments and can translate technical data capabilities into meaningful outcomes for investment professionals.

What You'll Do

Go-to-Market Strategy & Execution

• Develop and execute GTM strategies for investor-focused data products (APIs, data feeds, integrations, AI tools)
• Create sales and marketing assets: decks, one-pagers, case studies, product guides, and web content
• Lead product launches, feature releases, and integration rollouts

Positioning, Messaging & Content

• Translate complex data into clear, outcome-driven narratives (alpha generation, due diligence, market monitoring)
• Partner with Investor GTM teams on positioning, messaging, and campaigns to drive pipeline and adoption
• Develop thought leadership (blogs, whitepapers, event content)

Sales Enablement

• Build sales playbooks, battle cards, and objection-handling guides
• Train sales and pre-sales teams across key markets

Market Intelligence

• Analyze trends in alternative data, investor workflows, and competitive landscape
• Turn insights into recommendations for product, pricing, and GTM strategy
• Incorporate customer feedback into the roadmap and messaging

Cross-Functional Collaboration

• Partner across Product, Sales, Marketing, and Data teams
• Align with global marketing teams to ensure consistency
• Represent Similarweb at industry events and conferences

What You Bring

Must-Haves

• 3+ years in product marketing (B2B SaaS, data, or technology)
• Experience marketing to financial services or investor audiences strongly preferred
• Familiarity with APIs, data feeds, and technical data products
• Strong ability to translate complex concepts into clear, compelling messaging
• Self-starter with strong cross-functional collaboration skills

We'd love to see:

• Experience with alternative data or digital intelligence
• Familiarity with AI/LLM ecosystems and data integrations
• Experience with tools like Salesforce or HubSpot
• MBA or advanced degree

The base salary range for this position in New York City is $115,000 - $160,000 + benefits including: medical, dental and vision insurance, 401K plan, potential equity, employee stock purchase plan and paid sick and parental leave.

Individual compensation is based upon a number of factors, including qualifications and relevant experience.

The base salary range above is for the New York City metro area, and could vary for candidates in other locations.

At Similarweb, collaborating with our colleagues in-office creates a more connected, unified culture. Our best work is a product of our face-to-face collaboration, with the ability to work partially from home.

Why you'll love being a Similarwebber:

You'll actually love the product you work with: Our customers aren't our only raving fans. When we asked our employees why they chose to come work at Similarweb, 99% of them said "the product." Imagine how exciting your job is when you get to work with the most powerful digital intelligence platform in the world.

You'll find a home for your big ideas: We encourage an open dialogue and empower employees to bring their ideas to the table. You'll find the resources you need to take initiative and create meaningful change within the organization.

We offer competitive perks & benefits: We take your well-being seriously, and offer competitive compensation packages to all employees. We also put a strong emphasis on community, with regular team outings and happy hours.

You can grow your career in any direction you choose: Interested in becoming a VP or want to transition into a different department? Whether it's Career Week, personalized coaching, or our ongoing learning solutions, you'll find all the tools and opportunities you need to develop your career right here.

Diversity isn't just a buzzword: People want to work in a place where they can be themselves. We strive to create a workplace that is reflective of the communities we serve, where everyone is empowered to bring their full, authentic selves to work. We are committed to inclusivity across race, gender, ethnicity, culture, sexual orientation, age, religion, spirituality, identity and experience. Our culture of equality and mutual respect also helps us better understand and serve our customers in a world that is becoming more global, more diverse, and more digital every day.

Please Note: We are unable to sponsor visas at this time.

We will handle your application and information related to your application in accordance with the Applicant Privacy Policy available here.

#LI-SS #LI-Hybrid

We will handle your application and information related to your application in accordance with the Applicant Privacy Policy available here.

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