Product Marketing Manager

smartdept.Broomfield, Colorado

$95,000 - $105,000 / year

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Overview

Schedule

Full-time

Education

Engineering (PE)

Career level

Senior-level

Remote

Hybrid remote

Compensation

$95,000-$105,000/year

Job Description

smartdept. is searching for a Product Marketing Manager for a healthcare technology client located in Broomfield, CO. The ideal candidate will come with 5+ years of experience. This is a full-time, hybrid, permanent position. Compensation for this position is expected to be $95,000–$105,000/year depending on experience level and fit.

This role drives market success for a pharmacy automation portfolio serving hospital and healthcare environments. It blends strategic thinking with hands-on execution across omnichannel campaigns, thought leadership, and support for long, complex B2B sales cycles.

What You'll Do:

Develop and maintain deep expertise in pharmacy automation products, roadmaps, and competitive landscape
Build and execute integrated omnichannel campaigns tied to product launches and growth initiatives
Define campaign objectives, personas, messaging frameworks, and channel mix across digital, field, events, and sales-enabled marketing
Measure and analyze lead generation performance, funnel progression, and conversion rates
Define and refine targeted personas across clinical, facilities, operations, IT, and executive buyers
Drive thought leadership through white papers, articles, webinars, and presentations
Plan and execute brand presence at regional and national trade shows (up to 30% travel, including international)
Own annual marketing calendars and align product priorities, campaign timing, and sales objectives
Organize and facilitate a customer advisory board program
Collaborate with sales, product management, corporate marketing, and regional teams

What You'll Need:

Education/Experience:

Bachelor's degree in Marketing, Business, Engineering, or related field required; MBA a plus
5–8+ years of B2B product marketing experience, preferably in healthcare, automation, capital equipment, or industrial technology
Proven experience building omnichannel campaigns tied to measurable outcomes
Strong understanding of long, complex B2B sales cycles
Excellent written communication skills including writing, editing, and proofreading
Comfortable presenting to senior leadership and influencing cross-functional teams

Nice-to-Have Skills:

Experience with emerging pharmacy automation or robotic medication dispensing systems
Familiarity with AI tools for market research
Strong project management and analytical skills

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FAQs About Product Marketing Manager Jobs at smartdept.

What is the work location for this position at smartdept.?

This job at smartdept. is located in Broomfield, Colorado, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.

What pay range can candidates expect for this role at smartdept.?

Candidates can expect a pay range of $95,000 and $105,000 per year.

What employment applies to this position at smartdept.?

smartdept. lists this role as a Full-time position.

What experience level is required for this role at smartdept.?

smartdept. is looking for a candidate with "Senior-level" experience level.

What education level is required for this job?

The education requirement for this position is Engineering (PE). Candidates with relevant qualifications or equivalent experience may also be considered.

What is the process to apply for this position at smartdept.?

You can apply for this role at smartdept. either through Sonara's automated application system, which helps you submit applications 10X faster with minimal effort, or by applying manually using the direct link on the job page.