Product Marketing Manager
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Overview
Job Description
Tricon is an owner, operator and developer of single-family rental homes in the U.S. and multi-family apartments in Canada. Our commitment to enriching the lives of our employees, residents and local communities underpins Tricon’s culture and business philosophy. We provide high-quality rental housing options for families across the United States and Canada through our technology-enabled operating platform and dedicated on-the-ground operating teams. Our development programs are also delivering thousands of new rental homes and apartments as part of our commitment to help solve the housing supply shortage.
Job Description
The Product Marketing Manager drives the marketing presentation of Tricon's single-family rental homes and neighborhoods across every digital and physical surface. This role partners closely with Operations, Business Intelligence, Digital Strategy, Narrative, and Design to ensure consistent, high-quality execution across a distributed portfolio. The ideal candidate brings a careful eye, strong follow-through, and the discipline to hold a brand standard across every channel, every market, every day.Essential Duties and Responsibilitiesinclude the following but are not limited to the job specifications contained herein.Additional duties or job functions that can be performed safely may be required as deemed necessary by supervisory personnel.
Channel Monitoring & Listing Quality
Monitor Tricon's community listings across all active channels, including ILS partner websites, the Tricon website, and AI-powered discovery platforms
Identify presentation gaps, inconsistencies, and opportunities; coordinate with relevant teams to resolve them quickly
Stay current on how AI-powered search and discovery surfaces residential listings
Asset Coordination & Brand Consistency
Brief and manage external vendors and creative professionals to produce photography, video, virtual tours, floor plans, site plans, and copy for each community
Manage vendor timelines, review deliverables against brand standards, and ensure assets are live and accurate across all channels
Community Positioning & Messaging
Partner with the Narrative team to develop and execute positioning for individual communities and market clusters
Synthesize local market knowledge, channel insight, and resident behavior data to inform messaging
In-Person Presentation Standards
Partner with Operations to uphold physical presentation standards across curb appeal, signage, flyers, model homes, and shared spaces
Conduct regular field visits to assess execution quality and close gaps between the digital and in-person experience
Campaign Execution & Performance
Execute marketing campaigns tied to community openings, lease-up cycles, and seasonal demand in coordination with the Digital Strategy team
Track and report on performance metrics including traffic, conversion, and cost-per-lead
Tools and Systems
Manage multiple concurrent workstreams using Airtable or equivalent project management platforms
Maintain structured timelines, shared workflows, and clear cross-functional handoffs
Qualifications
- Experience coordinating creative work across internal teams and external vendors
- Familiarity with how AI-powered platforms surface and rank residential listings
- Background in proptech, hospitality, retail, or consumer brand preferred
- Proficiency in Airtable or similar project management tools
- Strong written and verbal communication skills; able to brief clearly and give actionable feedback
- Highly organized with the ability to manage detail across a complex, distributed portfolio
- Comfortable with ambiguity and capable of recalibrating quickly when priorities shift
- Willing and able to travel regularly across US markets
Minimum Requirements
- 3–6 years of marketing experience with a demonstrated track record of high-quality execution across digital channels
Physical Demands:
The physical demands below describe activities that are generally required to perform the essential functions of this role, with or without reasonable accommodation.
- Sitting/standing/movement: This role primarily involves seated work and computer use, with periodic standing and walking throughout the workday.
- Communication: Must be able to communicate effectively with coworkers, residents/clients, and vendors and to receive and convey information in a timely manner.
- Hand/arm use and upper-body activity: Regular use of hands and fingers for tasks such as keyboarding, operating office equipment, handling materials, and reaching for items.
- Posture and positioning: Occasionally require bending/stooping, kneeling, or crouching to access files, materials, or equipment.
- Lifting/carrying: Occasionally lift and/or move items up to 10 pounds.
- Vision: Must be able to perform work requiring close vision, distance vision, and depth perception, such as reading screens/documents and navigating the work environment.
#LI-Hybrid
Salary Range
Placement within this compensation range will be determined by the candidate's knowledge, experience and skills.
$89,680.00 - $149,460.00At Tricon, we are committed to creating a workplace where every individual is valued for their unique contributions, experiences, voices, and backgrounds. By embracing these principles, we aim to positively impact our business and the communities we serve, creating a lasting legacy where everyone can thrive.
Automate your job search with Sonara.
Submit 10x as many applications with less effort than one manual application.
