Product Marketing Specialist, Industrials

Duties:

Sales & Marketing EnablementDevelop and maintain a robust library of sales & marketing enablement materials for the direct field (sales & marketing) including vertical playbooks, GTM guides, battle cards, solution briefs, objection-handling guides, and competitive positioning decks for the Industrials vertical, particularly, manufacturing and automotive.Build partner-ready enablement kits tailored to channel and reseller partners operating in Manufacturing and Automotive segmentsPartner closely with field sales, SEs, and channel teams to ensure all materials are accurate, up to date, and aligned to current GTM motionsTranslate complex technical capabilities into clear, industry-relevant value propositions that resonate with industrial buyers (plant managers, OT leads, CIOs, and VP-level operations stakeholders)Collateral & Content DevelopmentCreate and maintain vertical-specific collateral including customer-facing one-pagers, solution decks, case studies, and ROI tools tailored for Manufacturing and Automotive use casesDevelop partner collateral that enables resellers and distributors to confidently position our solutions in their own customer conversationsCollaborate with the broader PMM team to ensure industrial messaging is integrated into core product launches and campaign payloadsWork with design and content teams to bring materials to life in a polished, on-brand formatVertical Market Strategy SupportServe as the internal subject matter expert for Industrials including Manufacturing and Automotive providing market insights, buyer persona development, and competitive intelligence to inform GTM strategySupport the development of vertical messaging frameworks that align our product narrative to the specific pain points, regulatory requirements, and digital transformation trends within the industrial sectorContribute to MRD inputs and launch briefs by bringing forward customer and field insights from the Industrials segmentCross-Functional CollaborationAct as a key liaison between Product, Sales, Channel, and Marketing to ensure tight alignment on industrial GTM prioritiesParticipate in field and partner readiness programs, including training sessions, SKOs, and partner summitsEngage directly with customers, partners, and field teams to gather insights that continuously sharpen our messaging and collateral

Skills:3 5 years of experience in Product Marketing, Field Marketing, or a related role;prior experience in B2B enterprise technology strongly preferredBachelor's degree, MBA preferred.Deep domain expertise in Industrials direct experience in Manufacturing and/or Automotive industries is required, either as a practitioner or in a marketing/sales role serving those verticalsProven track record of developing high-impact sales enablement content battle cards, solution briefs, decks, and partner toolkitsStrong understanding of industrial buyer personas and the operational and digital challenges they face (OT/IT convergence, manufacturing execution systems, supply chain resiliency, etc.)Excellent written and verbal communication skills able to distill complex concepts into crisp, compelling narrativesExperience working closely with channel and partner ecosystems is a strong plusAbility to manage multiple projects simultaneously in a fast-paced, launch-driven environment