Program Manager, Integrated Marketing

About the Role:

We are looking for an experienced Integrated Marketing Program Manager to own and operationalize our integrated marketing planning and execution process across the entire marketing organization. This is a highly cross-functional role that ensures our campaigns are planned holistically, executed efficiently, and delivered on time-across teams, channels, and regions.

This role is ideal for someone who thrives in complexity, brings structure to ambiguity, and excels at turning strategy into coordinated, measurable action. You will serve as the connective tissue across marketing functions, ensuring alignment, accountability, visibility, and operational excellence from planning through execution and campaign analysis.

What You'll Do:

Integrated Planning & Orchestration

• Own and manage the end-to-end integrated marketing planning process, including campaign development, prioritization, timelines, execution, and readouts.
• Partner with Marketing leadership and functional teams to translate strategic priorities and key moments into executable, integrated campaign plans.
• Facilitate planning cadences, working sessions, cross-functional reviews, and ongoing communication to ensure alignment across teams.

Program Management & Execution

• Develop and maintain integrated campaign plans, timelines, and dependency tracking across all participating teams, including Revenue Marketing, Product Marketing, Brand, Content, Communications, Experience, and Operations.
• Identify risks, gaps, and bottlenecks early and proactively drive resolution.
• Ensure campaign themes, product launches, and programs go live on time, with clear ownership, deliverables, and success criteria.

Cross-Functional Collaboration

• Act as the central point of coordination across marketing teams and drive clarity around roles, responsibilities, and handoffs throughout the campaign lifecycle.
• Foster strong working relationships and a culture of accountability and shared ownership.
• Partner with cross-functional teams to ensure campaigns and programs to build, define, and refine campaign performance metrics and measurement.

Operational Rigor & Process Improvement

• Build, document, update, and continuously optimize integrated marketing workflows, templates, resource hubs, and best practices.
• Bring operational discipline to cross-functional campaign execution, including status tracking, retrospectives, and continuous improvement.
• Provide leadership with regular visibility into campaign progress, risks, and outcomes.

Who You Are:

• 5-10 years of experience in integrated marketing, program management, or a similar role.
• Proven track record managing complex, cross-functional marketing programs or campaigns.
• Experience with integrated marketing frameworks and full-funnel campaign planning.
• Strong operational mindset with the ability to manage timelines, dependencies, and stakeholders.
• Exceptional organizational and communication skills; able to influence without direct authority.
• Experience operating in fast-paced, high-growth B2B SaaS organizations.
• Experience supporting revenue-focused marketing motions (pipeline, bookings, lifecycle).
• Hands-on experience with project management and marketing tools (e.g. Asana, Notion, Salesforce).