Program Manager - Marketing Events I

Our Client, a Energy Services company, is looking for a Program Manager - Marketing Events I for their Boston, MA/Herndon, VA/ San Francisco, CA/Remote location.Responsibilities:Event Execution & Field Support

• Support planning and execution of Tier 1, regional, and third-party events across AMER
• Manage logistics coordination, vendor engagement, registration tracking, and onsite execution support
• Ensure consistent brand experience and operational excellence across activations
• Assist with executive programs, demo staffing coordination, and meeting room management as needed

Audience Acquisition & Demand Support

• Execute targeted audience acquisition strategies, including segmentation and registration campaigns
• Partner with Sales and Field Marketing to support call-down programs and structured follow-up initiatives
• Contribute to standardized campaign toolkits and best practices to drive regional consistency
• Support persona refinement and targeting improvements based on performance data

Performance Reporting & ROI

• Develop and maintain dashboards tracking registration performance, engagement, pipeline generation, and ROI
• Analyze funnel conversion trends and provide actionable insights to optimize marketing performance
• Create stakeholder-ready reports, executive summaries, and post-event analyses
• Support measurement of pipeline acceleration and MDP contribution across programs

Cross-Functional Collaboration

• Partner closely with Field Marketing, Sales, Product Marketing, Operations, and Analytics teams
• Provide structured guidance to ensure effective lead follow-up and campaign execution
• Support governance and reporting best practices across AMER programs

Requirements:

• 5–7 years of experience in B2B field marketing, demand generation, campaign operations, or event marketing
• Proven ability to manage multiple projects in a fast-paced, matrixed organization
• Experience supporting both event execution and marketing performance reporting
• Strong analytical skills with ability to translate data into insights and recommendations
• Excellent written, verbal, and stakeholder communication skills
• Ability to work independently and collaboratively across teams
• Willingness to travel domestically within AMER to support onsite event execution
• Experience supporting enterprise-level sales organizations
• Proficiency in client CRM and marketing automation platforms; experience with reporting tools such as Tableau preferred
• Familiarity with pipeline reporting, MDP contribution, and marketing ROI frameworks
• Experience working across multiple business units or industries
• End-to-end event planning and execution
• Budget ownership and vendor management
• Cross-functional alignment with sales, product, and executives
• On-site issue resolution and decision making
• KPI tracking and post-event reporting (registration, attendance, pipeline influence, ROI)
• Ability to translate event performance into executive-ready insights
• Client, RainFocus, or event tech platforms
• Sponsorship packaging and monetization
• Executive hosting protocol
• Field enablement messaging
• Dashboard building and campaign reporting tools
• Creative direction and experiential design
• Content programming strategy

Why Should You Apply?

• Health Benefits
• Referral Program
• Excellent growth and advancement opportunities

As an equal opportunity employer, ICONMA provides an employment environment that supports and encourages the abilities of all persons without regard to race, color, religion, gender, sexual orientation, gender identity or express, ethnicity, national origin, age, disability status, political affiliation, genetics, marital status, protected veteran status, or any other characteristic protected by federal, state, or local laws.