
Program Manager
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Overview
Job Description
Title: Program Manager Location: Remote (New York City Preferred) Duration: Through end of year 2026 Pay Range: $80-95/hr Program Manager, Performance Marketing
We are looking for an experienced Program Manager to support a Performance Marketing team focused on creating lower-funnel demand capture assets for both integrated campaigns and always-on digital advertising. Strong ability to translate data and testing insights into improved creative output is critical.
Responsibilities
- Build strong partnerships with Growth marketers, Brand marketers, internal creative teams, and external agencies, while collaborating with Product Marketing, Integrated Marketing, and Global Marketing stakeholders
- Partner across Growth, Brand, Performance Media, and Creative teams to drive development and optimization of high-performing creative assets for integrated campaigns and evergreen digital advertising
- Serve as the lead point of contact for external agency partners and manage cross-functional internal stakeholders
- Define and manage the full creative development lifecycle: briefing, strategy, development, production, and delivery ensuring alignment and timely feedback across all stakeholders
- Collaborate with Program Leads to align creative work with broader business objectives, risks, and resource planning
- Prioritize competing needs across multiple teams and projects with clear reasoning and practical solutions
- Independently lead projects end-to-end, ensuring proper stakeholder involvement, milestone planning, and issue resolution
- Optimize systems, tools, and workflows to improve creative production and operational efficiency
- Coordinate cross-functional teams to support multiple simultaneous performance marketing launches
- Manage workflows, budgets, approvals, sourcing/procurement requirements, and delivery of high-quality assets under tight timelines
- Maintain brand integrity across all deliverables, working closely with Design, Legal, and Product stakeholders
- Drive progress and execution by anticipating needs, removing blockers, and aligning teams toward outcomes
- Implement AI-driven tools and solutions to improve operational efficiency
Minimum Qualifications
- 8+ years of client-facing experience within a creative agency or in-house environment
- Strong experience in cross-functional collaboration, organizational design, and systems planning
- Proven creative operations experience, including prioritization, problem-solving, multitasking, and negotiation
- Experience across creative planning, production, editorial, finishing, and delivery/trafficking
- Experience working across major creative channels and large-scale integrated campaigns, including:
- Live action
- Programmatic digital
- Social
- Influencer
- CRM
- Web/eCommerce integrations
- Animation
Preferred Qualifications
- 9+ years of relevant experience
- Experience with additional creative channels such as:
- Out-of-home
- Experiential campaigns
- Experience working with large, global technology organizations
- Experience operating in fast-paced, ambiguous, or startup-like environments
Must-haves:
- Creative program management
- Account management with strong project management skills
- Integrated campaign management experience
- Strategy and leadership capabilities
- Ability to manage multiple projects autonomously
- Strong cross-functional communication skills
- Proven ability to lead programs end-to-end
- AI-native mindset and experience
Performance Measurement:
- Effectiveness in managing programs and cross-functional collaboration
- Implementation of improved ways of working
- Successful delivery of programs
- Ability to work effectively with others
Interview Process
- 3 behavioral interview rounds
- Candidates should be prepared to discuss:
- Leadership of creative programs and measurable outcomes
- Implementation of new processes or ways of working
- Passion for creative work
- Ability to manage multiple projects simultaneously
- Comfort with creative strategy
- Tools used to manage workflows, communication, and cross-functional collaboration
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Automate your job search with Sonara.
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