Program Manager (Push Notifications)
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Overview
Job Description
About the Role
We are looking for a Program Manager who will help lead and manage push notification operations for a shopping mobile app. For the first three months, the focus will be mostly on day‑to‑day operations and execution. The ideal candidate has strong experience in digital marketing and hands-on knowledge of push notification tools and campaign optimisation.
Key Responsibilities
Strategy & Planning
- Build and support a push notification strategy aligned with user needs and business goals.
- Work with teams to define audience segments and personalization approaches.
Execution & Optimisation
- Manage the entire life-cycle of push notification campaigns — content creation, testing, scheduling, and performance review.
- Optimise campaigns using A/B testing and data insights.
Cross-Functional Collaboration
- Partner with Marketing, Product, Engineering, and Design teams to ensure smooth execution and alignment with broader app initiatives.
Data Analysis & Reporting
- Track key metrics (open rate, click-through rate, conversions).
- Use data to improve campaign effectiveness and user engagement.
Compliance & Best Practices
- Ensure all communications follow privacy rules and industry best practices.
Required Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 5+ years of experience in digital marketing, product management, or a similar field.
- At least 2 years of experience in push notifications or mobile app engagement.
- Experience with digital marketing campaigns (email, SMS, CRM) is acceptable.
- Strong background in campaign optimisation.
Preferred Qualifications
- Hands-on experience with push notification platforms like Firebase, Braze, OneSignal, Insider, or similar tools.
- Knowledge of user segmentation and personalization techniques.
- Familiarity with A/B testing tools and methods.
Top Skills
- Project Management: Able to manage multiple campaigns and stakeholders with strong organization and multitasking skills.
- Data-Driven Mindset: Comfortable analyzing performance metrics and using insights to improve results.
- Communication & Collaboration: Strong written and verbal communication skills to work effectively across teams and create engaging notification content.
By providing your phone number, you consent to: (1) receive automated text messages and calls from the Judge Group, Inc. and its affiliates (collectively "Judge") to such phone number regarding job opportunities, your job application, and for other related purposes. Message & data rates apply and message frequency may vary. Consistent with Judge's Privacy Policy, information obtained from your consent will not be shared with third parties for marketing/promotional purposes. Reply STOP to opt out of receiving telephone calls and text messages from Judge and HELP for help.
Contact: pjaiswal@judge.comAutomate your job search with Sonara.
Submit 10x as many applications with less effort than one manual application.