Program Manager Marketing Analytics Initiative
LancesoftCosta Mesa, CA
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Job Description
We are seeking a contractor Program Manager to drive planning and execution of cross-functional initiatives supporting Acquisition Marketing measurement, with a focus on Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA). This role will coordinate work across marketing, analytics/data, and supporting business partners to deliver measurable outcomes, clear governance, and predictable execution.Key Responsibilities:
- Lead end-to-end program/project management for MMM and MTA initiatives, from intake and scoping through delivery, adoption, and stabilization.
- Build and manage integrated delivery plans across workstreams (e.G., marketing stakeholders, analytics, data engineering, vendors/partners), including milestones, dependencies, and critical path.
- Establish and run governance: working sessions, status cadence, steering updates, decision logging, and action tracking.
- Own RAID management (Risks, Assumptions, Issues, Dependencies);drive mitigation plans and escalate proactively with options/recommendations.
- Partner with acquisition marketing and analytics leaders and channel owners to align on objectives, timelines, inputs, and outputs (model requirements, refresh cycles, reporting needs).
- Coordinate data-input readiness (timelines, owners, validation checkpoints) and ensure handoffs are clear between business and technical teams.
- Manage scope and change control;ensure impacts to timeline, resourcing, and deliverables are documented and communicated.
- Deliver concise, executive-ready status reporting: progress vs. Plan, blockers, decisions needed, and next steps.
- Support rollout and adoption planning (communications, training/readouts, operating model updates) to ensure MMM/MTA outputs are used in decisioning.
- Drive continuous improvement: retrospectives/lessons learned and adjustments to process, cadence, and artifacts.
- 5+ years of hands-on program/project management experience delivering cross-functional initiatives with multiple stakeholders and timelines.
- Demonstrated ability to create and manage integrated plans, run governance, and drive accountability across workstreams.
- Strong communication and stakeholder management skills, including facilitation and executive-level status reporting.
- Proven capability to identify risks early, manage dependencies, and resolve ambiguity in fast-moving environments.
- Experience managing projects with significant data collection, data quality validation, and data transformation, including coordinating inputs from multiple owners/teams.
- Proficiency with common delivery tools (e.G., Jira/Confluence, Excel, PowerPoint, Teams).
- Experience coordinating deliverables across multiple business units/channel owners with differing priorities and input requirements.
- Experience delivering programs that combine data/technical work with business process change (new operating routines, new decision workflows, adoption/change management).
- Experience supporting acquisition marketing analytics/measurement initiatives, including MMM, MTA, incrementality testing, or related measurement programs.
- Financial services experience and/or experience working with external analytics or measurement vendors (a plus).
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FAQs About Program Manager Marketing Analytics Initiative Jobs at Lancesoft
What is the work location for this position at Lancesoft?
This job at Lancesoft is located in Costa Mesa, CA, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.
What pay range can candidates expect for this role at Lancesoft?
Candidates can expect a pay range of $60.
What employment applies to this position at Lancesoft?
The employer has not provided this information. This may be discussed during the hiring process.
What is the process to apply for this position at Lancesoft?
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