Program Marketing Manager

The Opportunity

• Mission Graduates is building a program marketing function to drive enrollment and support sustainable growth for our summer and after-school programs. We are seeking a strategic, hands-on marketer who can combine grassroots outreach with digital marketing to reach Mission District families and convert awareness into enrollment.
• Enrollment goals are established collaboratively based on program capacity, historical trends, and available data. This role works closely with the Director of Marketing & Communications to design and execute marketing strategies that advance achievement of those goals while coordinating with Operations on capacity planning and enrollment systems.
• You will develop enrollment strategies, create compelling family communications, build community relationships, and establish systems that enable measurable, scalable enrollment growth. You’ll collaborate closely with Program teams, Operations, and the Director of Marketing & Communications to ensure consistent brand messaging across all channels.
• This is Mission Graduates' first dedicated program marketing role, offering the opportunity to build enrollment marketing systems and processes from the ground up.

What You’ll Do

• Drive Program Enrollment
• Develop and execute annual and seasonal enrollment campaigns aligned with program capacity and enrollment targets
• Plan and implement multi-channel outreach strategies combining grassroots engagement and digital marketing
• Build awareness through school partnerships, community events, and targeted flyer distribution
• Collaborate with the Director of Marketing & Communications and Program leadership to identify optimal timing and recruitment channels, coordinating with Operations on capacity and logistics.
• Collaborate with the Director of Marketing & Communications on email campaigns, landing pages, and enrollment funnels
• Strengthen inquiry-to-enrollment conversion through clear calls to action and optimized communications
• When budget allows, support paid advertising campaigns (Facebook, Instagram, Google) and establish cost-per-acquisition benchmarks
• Monitor enrollment progress and adjust tactics as needed to meet targets

Create Family-Facing Content & Communications

• Partner with Program Impact staff to translate student outcomes and program impact into clear, family-centered value propositions
• Write bilingual (English/Spanish) copy for flyers, program descriptions, enrollment materials, and family communications
• Ensure messaging is culturally responsive and accessible to multilingual families
• Design marketing materials (print and digital) using Canva or Adobe Creative Suite
• Collaborate with the Director of Marketing & Communications on broader organizational communications initiatives (social media, email newsletters, testimonials, visual content) as they relate to program enrollment and family engagement.
• Support school-facing materials, including program overview decks and partnership collateral
• Work with program sites to gather testimonials and success stories to strengthen enrollment and renewal efforts

Build Systems & Processes

• Establish enrollment tracking systems in collaboration with Operations to measure marketing effectiveness and conversion rates
• Create campaign calendars aligned with organizational communications timelines and enrollment windows
• Develop templates and toolkits for recurring enrollment cycles (summer enrollment, back-to-school outreach)
• Report regularly on enrollment metrics and provide data-informed recommendations
• Develop scalable processes that allow the function to grow over time
• Participate in enrollment planning meetings to ensure marketing strategy aligns with program capacity and site needs

Collaborate Across Teams

• Work closely with the Director of Marketing & Communications on campaign strategy development and execution, ensuring program marketing aligns with overall brand strategy and organizational communications priorities.
• Work with Program Directors to understand enrollment needs, site-specific challenges, and program benefits
• Coordinate with Operations on enrollment systems and capacity planning
• Collaborate with the Program Impact team to access data and strengthen messaging
• Participate in cross-functional meetings to align on organizational priorities

What You Bring

• Required:
• 3–5 years of marketing experience in enrollment, recruitment, community outreach, or growth marketing
• Experience driving measurable participation or enrollment outcomes
• Strong copywriting skills for diverse audiences
• Design proficiency (Canva, Adobe Creative Suite, or similar tools)
• Bilingual (English/Spanish) – fluent in written and verbal communication
• Understanding of digital marketing and paid advertising fundamentals
• Community engagement skills and comfort representing the organization at events
• Data-driven mindset with experience tracking and optimizing campaign performance
• Strong project management skills
• Preferred:
• Nonprofit or education sector experience
• Experience with CRM platforms (Salesforce) and email marketing tools (Mailchimp)
• Familiarity with the Mission District community and SFUSD
• Experience working with first-generation, immigrant, or multilingual families

You’ll Thrive in This Role If You:

• Can move fluidly between strategy and execution
• Are comfortable building systems and improving processes
• Enjoy testing, iterating, and learning from data
• Are a strong communicator who builds relationships across teams
• Are resourceful and solutions-oriented
• Genuinely care about the families and students we serve