Programmatic Digital Media Strategist

Stream CompaniesWest Chester, Pennsylvania

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Overview

Schedule

Full-time

Career level

Entry-level

Remote

On-site

Job Description

About the role

We're looking for an experienced and hands-on digital strategist to develop and manage the digital media campaigns for our clients. The ideal candidate has a passion for marketing and managing digital media campaigns across multiple DSPs, SSPs and DMPs. They are highly analytical and results-focused, with a proven track record of creating successful campaigns. At the same time, this person has strong communication skills (written and oral), so they can effectively explain, support, and sell the recommended digital media plans to our clients. Finally, this individual will be responsible for Display Advertising Network account integration, display campaign implementation and optimization, analyzing and capitalizing data trends and tactics, and is able to provide effective monthly reporting of results.

What you'll do

Collaborate with account management and media buying team on clients' media strategy

Create, present, and execute digital media marketing strategies, including setting up UTM tracking

Review analytic data toidentifyopportunities and tactics

Define proper targeting segmentation and strategy for campaigns

Provide recommendations on budget allocation

Assess potential traffic sources and new media opportunities

Oversee andoptimizingcampaigns

Monitor campaign performance and makingappropriate adjustments

Analyze results data to ensure all campaigns are achieving or surpassing client/agency performance goals

Develop andmaintaincustomized reporting based on each client's marketing goals and KPIs, including any data/creative needed for co-op submission

Stay up to date on advertising trends in display and video

Build andmaintainstrong working relationships with external partners and agency colleagues

Qualifications

Bachelor’s degree in marketing or related field

1-2 years of experience in traditional/digital marketing

Experience working at an advertising agency managing retail clients and working in/with DSPs is a strong plus

Proficient in Microsoft Excel and PowerPoint

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FAQs About Programmatic Digital Media Strategist Jobs at Stream Companies

What is the work location for this position at Stream Companies?

This job at Stream Companies is located in West Chester, Pennsylvania, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.

What pay range can candidates expect for this role at Stream Companies?

Employer has not shared pay details for this role.

What employment applies to this position at Stream Companies?

Stream Companies lists this role as a Full-time position.

What experience level is required for this role at Stream Companies?

Stream Companies is looking for a candidate with "Entry-level" experience level.

What is the process to apply for this position at Stream Companies?

You can apply for this role at Stream Companies either through Sonara's automated application system, which helps you submit applications 10X faster with minimal effort, or by applying manually using the direct link on the job page.