Programmatic Media Buyer (DV360)

AKA NYC LimitedNew York, NY

$70,000 - $80,000 / year

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Overview

Schedule

Full-time

Education

Google (Analytics, Adwords, etc.)

Career level

Senior-level

Remote

Hybrid remote

Compensation

$70,000-$80,000/year

Benefits

Health Insurance

Dental Insurance

Paid Vacation

Job Description

Programmatic Media Buyer (DV360)

AKA NYC is a global, award-winning, full-service advertising agency specializing in theater & live entertainment, arts & culture, attractions & destinations, and sports & leisure. We are content-forward and data-fueled with a proven record of delivering cross-platform campaigns that get results. We are proud to partner with some of the most iconic names in entertainment, culture, and live experiences. Our client roster includes Broadway’s biggest shows, world-renowned institutions like The Metropolitan Museum of Art, vibrant attractions such as The New York Botanical Garden, and dynamic sports organizations like the Harlem Globetrotters. From the magic of live theatre to the energy of stadiums and the wonder of cultural landmarks, we craft campaigns that connect audiences with real experiences – providing real stories, real emotions and real connections. AKA NYC is seeking a highly analytical and detail-oriented Programmatic Media Buyer (DV360) to join our growing Paid Media team. This role will be responsible for planning, executing, and optimizing programmatic campaigns within Google Display & Video 360 (DV360) to drive performance against client goals. The ideal candidate has deep platform expertise, strong data fluency, and a proactive approach to optimization and innovation.Reporting to the Head of Paid Media, this is a full-time exempt role based in New York City.WHAT YOU’LL DO:

Plan, build, and execute programmatic campaigns within Google DV360 across display, video, audio, and CTV environments
Manage full campaign lifecycle including campaign setup, trafficking, QA, pacing, and optimization
Develop and implement audience strategies leveraging first-party, third-party, and Google audience data
Execute and optimize private marketplace (PMP) and programmatic guaranteed deals
Monitor campaign pacing and performance to ensure delivery aligns with budget and KPIs
Analyze performance data to identify trends, insights, and optimization opportunities across creatives, inventory, and audiences
Implement bid strategies, frequency controls, and targeting refinements to improve efficiency and scale
Partner with analytics and strategy teams to ensure accurate conversion tracking, Floodlight configuration, and attribution setup
Generate and deliver weekly and monthly client reports, highlighting performance insights and strategic recommendations
Manage and forecast budgets to maximize ROI and ensure accurate spend allocation
Collaborate with creative teams to provide feedback on asset performance and testing opportunities
Stay up to date with programmatic, privacy, and platform changes, particularly within Google Marketing Platform (GMP)

WHO WE'RE LOOKING FOR:

3–5 years of experience in digital media, with a strong focus on programmatic buying
Hands-on experience managing campaigns in Google DV360 (required)
Familiarity with the Google Marketing Platform ecosystem (Campaign Manager 360, GA4, Floodlight)
Experience executing PMP deals and working with publishers/vendors
Strong understanding of programmatic buying models, auction dynamics, and inventory types (display, video, CTV, audio)
Proficiency in data analysis and reporting tools (Excel, Google Sheets, Data Studio/Looker preferred)
Experience with audience segmentation, targeting strategies, and data integrations
Strong analytical mindset with the ability to translate data into actionable insights
Excellent attention to detail and ability to manage multiple campaigns simultaneously in a deadline-driven environment
Strong communication and collaboration skills

BONUS IF YOU HAVE:

GMP Certifications (DV360, CM360)
Experience with brand safety tools, verification vendors (IAS, DoubleVerify)
Exposure to other DSPs (The Trade Desk, Amazon DSP, etc.)
Experience with entertainment, live events, or ticketing campaigns

WHAT WE OFFER:The salary range for this position in New York, NY is $70,000 to $80,000 per year.The base pay actually offered will take into account internal equity and may vary depending on the candidate’s geographic region, job-related knowledge, skills, and years of experience. AKA also offers a comprehensive benefits package designed to support your well-being, growth, and balance, including:

Comprehensive healthcare & dental – 100% employer-paid for employees
Generous PTO policy, plus ½-day Summer Fridays to make the most of sunny days
Hybrid work model – a balance of in-office collaboration (minimum three days per week) and flexibility
Continuous growth & learning – annual Training & Development fund to sharpen your skills
Financial wellness perks – student loan repayment or tuition assistance based on tenure
Paid parental leave – up to 12 weeks to support growing families
Sabbatical opportunities – recharge and return inspired with paid time off for long-term employees
A pet-friendly office – because great ideas come with great company

A Note on Diversity and InclusionAt AKA we believe our team is at its best when we reflect the diversity of our community. We strive to hire and cultivate the best talent so when recruiting we work to actively reach and engage a wide community of people. We’re passionate about creating an inclusive workplace that promotes and values diversity. We believe a diverse team makes us smarter, more creative and helps us better understand the needs of the audiences we target with our campaigns.AKA is an equal opportunity employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or other class protected by applicable law. Sound like a good fit? We’d love to hear from you! Please apply through our website. No phone calls or walk-ins, please.

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FAQs About Programmatic Media Buyer (DV360) Jobs at AKA NYC Limited

What is the work location for this position at AKA NYC Limited?

This job at AKA NYC Limited is located in New York, NY, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.

What pay range can candidates expect for this role at AKA NYC Limited?

Candidates can expect a pay range of $70,000 and $80,000 per year.

What employment applies to this position at AKA NYC Limited?

AKA NYC Limited lists this role as a Full-time position.

What experience level is required for this role at AKA NYC Limited?

AKA NYC Limited is looking for a candidate with "Senior-level" experience level.

What education level is required for this job?

The education requirement for this position is Google (Analytics, Adwords, etc.). Candidates with relevant qualifications or equivalent experience may also be considered.

What benefits are offered by AKA NYC Limited for this role?

AKA NYC Limited offers following benefits: Health Insurance, Dental Insurance, Paid Vacation, Parental and Family Leave, Career Development, and Tuition/Education Assistance for this position. Actual benefits may vary depending on the employer's policies and employment terms.

What is the process to apply for this position at AKA NYC Limited?

You can apply for this role at AKA NYC Limited either through Sonara's automated application system, which helps you submit applications 10X faster with minimal effort, or by applying manually using the direct link on the job page.