Programmatic Media Specialist

Job Description

As a Programmatic Media Specialist at MediaOne, General Motors’ in-house media agency, you’ll be on the front lines of our programmatic activation—building, trafficking, and optimizing campaigns across display, online video, audio, CTV, and emerging formats for GM brands including Chevrolet, GMC, Buick, Cadillac, OnStar, and corporate initiatives. You’re hands‑on in the DSPs, close to the data, and excited to turn performance signals into smart, tactical decisions every day.

You’ll work alongside channel, audience, and analytics specialists to deliver ambitious performance and brand outcomes across the GM portfolio.

Campaign setup & trafficking:

• Build and launch campaigns in leading DSPs (e.g., DV360, The Trade Desk, Amazon, Yahoo or equivalent) for GM brands.

• Configure audience and contextual strategies, frequency caps, bid strategies, and pacing rules.

• Activate across a mix of open exchange, PMP, and programmatic guaranteed inventory with the right brand safety and suitability controls in place.

Optimization & in‑flight management:

• Own day‑to‑day health of campaigns: pacing, delivery, and performance against KPIs for assigned GM brands.

• Optimize bids, budgets, audiences, and inventory to improve CPM, CTR, CPA, ROAS, viewability, VCR, and reach efficiency.

• Execute structured A/B tests (creative, audiences, inventory sources, bid strategies) and document learnings.

Reporting & insights:

• Pull and QA performance data from DSPs and reporting tools and conduct ‘proof of performance’ campaign reporting.

• Build clear, concise reporting views that highlight what’s working, what isn’t, and what you’re changing next.

• Feed insights back to MediaOne channel leads, GM brand teams, and analytics partners to inform future briefs and strategies.

Ways of working & quality:

• Follow and help refine naming conventions, taxonomies, and QA checklists for campaign setup across GM brands.

• Partner closely with media planners, audience teams, and analytics to ensure programmatic is tightly integrated into full‑funnel GM plans.

• Uphold MediaOne and GM standards for brand safety, fraud/IVT protection, suitability, and data privacy.

Background & experience:

• Bachelor’s degree required

• 2+ years of hands‑on experience in programmatic media buying or ad operations (agency, in‑house, or platform side).

Technical skills:

• Working proficiency in at least one major DSP (DV360, The Trade Desk, Amazon, Yahoo, etc.).

Understanding of:

• Auction mechanics (first‑price auctions, floors, bid strategies).

• Deal structures (open exchange, PMPs, preferred deals, PG).

• Core measurement concepts (viewability, IVT/fraud, brand safety, frequency management).

• Comfortable using Excel/Sheets and basic visualization tools for performance analysis.

Mindset & soft skills:

• Strong analytical, detail‑oriented approach; comfortable living in dashboards and log‑level data.

• Clear, concise communicator who can explain what the numbers mean and what you plan to do next.

• Organized and reliable—able to manage multiple line items and priorities without losing control of pacing or QA.

• Curious about the evolving programmatic landscape (identity, SPO, clean rooms, AI‑driven optimization) and eager to test responsibly for large‑scale brands like Chevrolet, GMC, Buick, Cadillac, and OnStar.

#LI-MO

GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc). This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}. This job may be eligible for relocation benefits.

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