Public Relations Coordinator

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Work Shift

Day

Work Day(s)

Monday-Friday

Shift Start Time

9:00 AM

Shift End Time

5:00 PM

Worker Sub-Type

Regular

Children's is one of the nation's leading children's hospitals. No matter the role, every member of our team is an essential part of our mission to make kids better today and healthier tomorrow. We're committed to putting you first, and that commitment is at the heart of our company culture: People first. Children always. Find your next career opportunity and make a difference doing what you love at Children's.

Job Description

Communicates the Children's Healthcare of Atlanta brands and strategies to the public and supports targeted clinical and institutional activities through an ongoing media relations and communications program which includes the development and dissemination of news, feature and photo releases, proactive and reactive media contacts, and crisis communications.

Experience

• 3 years of experience in public relations or communications

• Experience in media relations

Preferred Qualifications

• Experience in the news media

• Agency experience

Education

• Bachelor's degree in Journalism, Public Relations, English, Communications, or related field

Certification Summary

• No professional certifications required

Knowledge, Skills and Abilities

• Must have strong verbal and written communication skills, including a thorough understanding of correct grammar and ability to write news releases, feature stories, pitch letters, statements, and talking points

• Ability to create targeted messages for a variety of media outlets

• Must work well under pressure and able to meet deadlines

• Flexible and adaptable to changes in information or priority

• Must possess excellent interpersonal, public speaking, and presentation skills

Job Responsibilities

• Develops and enhances relationships with appropriate local and national media representatives.

• Responds to media inquiries in accordance with media relations procedures and represents the system in a professional manner to the media.

• Makes appropriate arrangements for interviews with hospital personnel and volunteers and escorts media representatives on system property.

• Monitors all media activity and placements related to Children's Healthcare of Atlanta, its key constituencies, competitors, and issues affecting the healthcare industry, including child wellness and public health.

• Ensures timely and convenient distribution of daily clips along with periodic reports for system and individual events/topics.

• Develops content calendars and distribution plans.

• Researches, writes, and disseminates news releases, feature stories, photo releases, calendar announcements, and story pitches to appropriate news media outlets in accordance with media relations procedures and policies and within deadlines.

• Maintains awareness of and proficiency in current trends and practices in marketing, public/media relations, and healthcare management.

• Maintains skill levels in technology tools required to perform job requirements.

• Serves as media relations staff on-call to respond to media inquiries during the day, after hours, on weekends, and on holidays in accordance with the system's 24x7 media relations policy.

• Assists in writing and/or proofreading materials for other uses.

Children's Healthcare of Atlanta is an equal opportunity employer committed to providing equal employment opportunities to all qualified applicants and employees without regard to race, color, sex, religion, national origin, citizenship, age, veteran status, disability or any other characteristic covered by applicable law.

Primary Location Address

1575 Northeast Expy NE

Job Family

Marketing/Communications