Public Relations Specialist - Healthcare

Your Role

Gensler New York is seeking a seasoned, strategic, and highly collaborative professional to join our office as the New York Healthcare Public Relations Specialist. Working in one of the firm's largest and most dynamic offices, you will play a critical role on the New York PR & Communications team, leading external communications for our Healthcare practice and helping articulate Gensler's differentiated point of view in healthcare design and delivery. A proven storyteller and trusted advisor, the ideal candidate brings deep knowledge of the healthcare industry and healthcare real estate, a sophisticated understanding of the healthcare design media landscape, and a strong belief in communications as a people-centered, strategic discipline.

Reporting directly to the NE/NY PR Director, you will manage complex, high-impact deliverables with media and communications expertise grounded in a strong command of healthcare real estate trends, health systems, development models, and the editorial priorities shaping healthcare design, planning, and construction coverage. You will lead healthcare-focused media outreach, thought leadership, executive visibility, speaking engagements, and special initiatives pertaining to increasing the external visibility and market reputation of Gensler's healthcare practice, while collaborating closely with the NE Communications & Content Manager on awards, social media, and long-range content planning.

Gensler is organized along four practice areas - Workplace, Hospitality, Cities, and Healthcare - and the NY Healthcare PR Specialist will have primary responsibility for executing Healthcare practice area-specific external communications in coordination with other Practice Area-focused PR Specialists in New York and across the firm. This role works closely with the NE/NY PR Director, office leadership, and Healthcare practice leaders to identify high-value stories, secure premier opportunities, and develop proactive, integrated campaigns in support of strategic business and growth objectives. The role also collaborates closely with the regional and global PR network and New York marketing colleagues.

What You Will Do

Public Relations

• Partner with the NE/NY PR Director to shape and advance strategic storylines and engage top-tier journalists and publications covering healthcare, healthcare real estate, and design

• Develop, maintain, and execute targeted PR plans for healthcare projects, initiatives, and thought leadership platforms

• Maintain a comprehensive understanding of current and upcoming healthcare projects, research, and initiatives that reinforce Gensler's Healthcare POVs, client relationships, and market leadership

• Serve as a subject-matter communications lead with deep fluency in the healthcare design and healthcare real estate media ecosystem, including trade, business, and industry outlets

• Lead the development of press materials in collaboration with healthcare project teams and clients (design backgrounders, press releases, pitches, fact sheets, and messaging)

• Curate and maintain healthcare-focused media lists and editorial calendars

• Advise NY office and Healthcare practice leadership on blog posts, bylines, and contributed content

• Plan and execute healthcare-focused office, media, and industry events

• Oversee and support project photo shoots

• Evaluate and manage inbound media requests related to healthcare design and planning

• Track, analyze, and report on PR performance; maintain organized press archives

• Support the NE/NY PR Director on high-level initiatives and special projects

• Lead management of healthcare-related speaking engagements, including proactive pitches, conference targeting, and speaker preparation

• Partner with Gensler NY healthcare spokespeople to develop presentation narratives, talking points, and briefing materials

• Guide healthcare-focused social media storytelling for NY and Firmwide channels in coordination with global PR and social teams

Awards

• Lead collaboration with the NE Communications & Content Manager to develop and submit awards content for healthcare projects and practitioners

• Manage client permissions and approvals for healthcare-related awards

• Oversee multiple, concurrent submission timelines with a high degree of independence and accountability

Your Qualifications

• Attitude: Strategic, proactive, and results-driven with the ability to operate independently and manage complexity; collaborative and highly resourceful
• Presentation: Polished professionalism; comfortable and confident engaging senior leadership, healthcare clients, and industry stakeholders
• Communication: Exceptional writing, editing, and storytelling skills; demonstrated ability to develop compelling narratives across media, thought leadership, and executive visibility platforms
• Organizational: Strong project management skills with the ability to prioritize, anticipate needs, and meet demanding deadlines
• Teamwork: Trusted partner within a broader communications team; adaptable leader who contributes beyond defined responsibilities
• Client/customer service: Deep understanding of public relations as a strategic service to the region and the Healthcare practice
• Administrative: Oversight of reporting, tracking, and documentation for healthcare PR initiatives
• Experience: At least 4-8 years of public relations experience; background in architecture, design, healthcare, healthcare real estate, or journalism strongly preferred; demonstrated depth of experience and established media relationships within the healthcare practice area required
• Software: Microsoft Office, InDesign, Cision

The base salary range will be estimated between $72,500 - $85,000 plus bonuses and benefits and contingent on relevant experience.

Life at Gensler

At Gensler, we are as committed to enjoying life as we are to delivering best-in-class design. From curated art exhibits to internal design competitions to "Well-Being Week," our offices reflect our people's diverse interests.

We encourage every person at Gensler to lead a healthy and balanced life. Our comprehensive benefits include medical, dental, vision, disability, wellness programs, flex spending, paid holidays, and paid time off. We also offer a 401k, profit sharing, employee stock ownership, and twice annual bonus opportunities. Our annual base salary range has been established based on local markets.

As part of the firm's commitment to licensure and professional development, Gensler offers reimbursement for certain professional licenses and associated renewals and exam fees. In addition, we reimburse tuition for certain eligible programs or classes. We view our professional development programs as strategic investments in our future.