Public Relations Strategist

Job Description:

Position Title: Public Relations Strategist

Position Type: Full Time

FLSA Classification: Exempt

Department: Brand, Marketing, and Communications

Reports to: Head of PR & Communications

Date Reviewed: 02.05.26

About Crystal Bridges & The Momentary:

Crystal Bridges is a museum of American art located in Bentonville, Arkansas. We explore the unfolding story of America by actively collecting, exhibiting, interpreting, and preserving outstanding works that illuminate the American heritage and artistic possibilities. Founded by Alice Walton in 2005, the museum opened in 2011 and is a public, non-profit charitable organization with free admission.

The Momentary is a contemporary art space that opened to the public on February 22, 2020, in downtown Bentonville, Arkansas. The Momentary is a venue for the music, art, and food of our time, and a catalyst for creativity and economic vitality. An extension to Crystal Bridges, the Momentary is a ‘living room’ where community gathers to be inspired, connected, and joyful. You belong here: make the most of this moment.

Position Summary:

The Public Relations Strategist supports the PR & Communications team in executing PR strategies that enhance awareness of Crystal Bridges and the Momentary. This role focuses on media relations, content development, internal communications, onsite coordination, and campaign execution to promote exhibitions, concerts, events, and institutional initiatives. The Public Relations Strategist collaborates across the institution and broader ecosystem to ensure consistent and smooth messaging and effective communication with external and internal audiences. The Public Relations Strategist reports directly to the Head of PR & Communications.

Principal Responsibilities:

• Assist in the development and execution of public relations campaigns for exhibitions, performances, public programs, and brand initiatives.
• Maintain and update the PR editorial calendar in coordination with the Social Media team, with direction from Associate Public Relations Director
• Draft and distribute press releases, media advisories, and news updates.
• Maintain media relationships, host, pitch, and visit media to support efforts.
• Maintain press kits, key messaging documents, and media FAQs.
• Coordinate with internal teams to align messaging and campaign timelines.
• Assist with internal communications and support staff engagement initiatives.
• Ensure brand voice and messaging consistency across all communication channels.
• Collaborate across the division and the institution to teams to support institutional priorities.
• Support integration of PR efforts with digital and social media strategies.
• Assist in crisis communication planning and rapid response messaging.
• Track and report on media coverage, campaign performance, and engagement metrics.
• Support public events, press conferences, and serve as media liaison during onsite activities.
• Assist in reviewing social media content as needed.
• Serve as a media spokesperson when necessary.

Additional Responsibilities:

• Support the cultivation of relationships with reporters and media outlets by maintaining updated contact lists and assisting with regular outreach.
• Assist in developing proactive pitch plans and responding to press inquiries in coordination with the Public Relations Coordinator and Head of PR & Communications.
• Coordinate logistics for photo/video shoots, press visits, and interviews, including preparing talking points and visual assets.
• Support media training sessions as needed by preparing briefing materials and assisting spokespeople with message points.
• Monitor media outlets for relevant coverage and share insights with the team to inform outreach strategies.
• Manage day-to-day use of the media monitoring system(s) and own the creation and maintenance of regular and campaign-specific media reports, pulling data and drafting insights.
• Maintain and update media distribution lists and assist in executing strategic pitch plans aligned with campaign goals.
• Coordinate press preview opportunities and serve as a liaison during media tours and interviews.
• Provide onsite support and logistics coordination at media events and presentations, including briefing speakers on logistics and tone.
• Collaborate with community partners to support visibility of organizational offerings and participate in regional events and initiatives.
• Support issues management efforts by monitoring emerging concerns, assisting in the development of response strategies, and coordinating with team leadership to ensure timely and consistent communication.
• Support budget management and invoice processing

Qualifications and Skills:

• Bachelor’s degree in public relations, communications, journalism, or related field.
• 5 years minimum of relevant experience in public relations, communications, journalism, or related fields.
• Experience in arts, culture, nonprofit, or media sectors is a plus.
• Excellent writing, editing, and storytelling skills.
• Strong organizational and project management abilities.
• Proficiency in Microsoft Office.
• Knowledge and experience in Dropbox, Sprout Social, Brandwatch, Cision, Meltwater, project management systems (e.g. Asana, SmartSheet), or similar, is a plus.
• Ability to work collaboratively and communicate effectively across teams.
• Comfortable working in fast-paced environments with shifting priorities.
• Digital savviness and ability to learn new platforms and tools.
• Ability to support public speaking and media training efforts.
• Highest ethics as they relate to all aspects of institutional practices.
• Professional integrity and ability to handle sensitive issues with discretion.
• Methodical project management and execution skills.
• Ability to interact respectfully, collegially, and professionally.
• Ability and willingness to work weekends and evenings, as required.
• Flexible and adaptable to a fast-paced changing environment and shifting priorities.
• Belief in cultural institutions as a cause for social good.

Physical Demands and Work Environment:

The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Physical demands: In the work environments described below, position requires utilizing a computer and telephone for prolonged periods of time, verbal and written conversation with others, lifting/carrying (up to 10 lbs).
• Work Environment: Work will be performed in an office environment and in institution spaces. The noise level in the work environment is usually low to moderate. Some night and weekend work may occasionally be required to support key projects and institutional priorities. Some overnight travel may be necessary.

All offers of employment are contingent on your successful completion (where permitted by state law) of a confidentiality agreement and background check. In addition, you will need to provide proper identification verifying your eligibility to work in the United States.

Crystal Bridges is an equal opportunity employer committed to building and maintaining a workplace that is free of discrimination and harassment of any kind. We encourage all qualified applicants to apply. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate.