Publisher Development Manager

What You'll Do:

Team: BidSwitch- Publisher & Supply Partnerships

Reporting to: Director, Solutions Consulting

About BidSwitch

Established in 2013, BidSwitch operates as a wholly owned subsidiary of Criteo - the global leader in programmatic advertising technology and infrastructure.

Criteo (and previously IPONWEB, acquired by Criteo in 2022) has a long history of pioneering technology and innovation in programmatic; having built custom platforms for companies across the full spectrum of the global programmatic advertising marketplace. With this insight and perspective, BidSwitch was originally created to help programmatic technology companies solve some of the underlying technical complexities and inefficiencies that hamper platform interconnectivity and trading at the infrastructure level.

The Role

As a Publisher Development Manager, you will be responsible for both acquiring new publisher partners and growing existing ones. You will own the full lifecycle of publisher engagement - from prospecting and onboarding new supply, through to optimization, monetization strategy, and long‑term partnership growth.

Key Responsibilities

Publisher Growth & Revenue

• Own a portfolio of high‑growth publishers, accountable for revenue, yield, and adoption of BidSwitch solutions
• Drive incremental revenue through new integrations, inventory expansion, and product upsell
• Build multi‑quarter growth plans and deliver against revenue and performance targets

Supply Strategy & Yield Optimization

• Partner with publishers to optimize floor strategy, demand mix, format expansion, and monetization performance
• Analyze performance trends and identify actionable opportunities across display, in‑app, video, and CTV
• Collaborate with Ad Ops, Product, and Engineering to resolve performance and technical issues

Publisher Relationships & Executive Engagement

• Act as the primary commercial point of contact for assigned publishers
• Build trust with both day‑to‑day stakeholders and senior decision‑makers (Commercial, Yield, Product, Revenue leads)
• Lead QBRs, roadmap discussions, and long‑term strategic planning sessions

Cross‑Functional Collaboration

• Work closely with Buyer Development, Curated Markets, Commerce Media, Product, and Data teams
• Provide structured feedback from publishers into product and commercial roadmaps
• Support PMP packaging, deal strategy, and supply alignment for key buyers

Who You Are:

Required Experience

• 5-7+ years' experience in Publisher Development, Supply Partnerships, Account Management, or Business Development within AdTech / Programmatic
• Strong understanding of SSP/DSP dynamics, header bidding, OpenRTB, PMPs, and yield optimization
• Proven ability to sign and onboard new publisher partners, not just manage existing accounts
• Track record of driving supply‑side revenue growth through both acquisition and optimization

Preferred Background

• Experience at an SSP, DSP, Exchange or Monetization Technology
• Exposure to Curation, SPO, Commerce Media, or Retail data‑driven monetization
• Comfort operating in data‑driven, highly commercial environments

Skills & Competencies

• Commercially sharp with strong business acumen
• Comfortable with outbound and long‑term account ownership
• Data‑driven approach to optimization and decision‑making
• Confident communicator with senior stakeholders
• Highly organized and comfortable managing multiple priorities

Success in the Role Looks Like

• Consistent new publisher signings contributing incremental supply and revenue
• Strong ramp‑up performance of newly onboarded partners
• Sustainable QoQ revenue growth across the publisher portfolio
• High publisher retention and executive‑level advocacy for BidSwitch

Why BidSwitch

• Work at the center of commerce, data, and programmatic innovation
• Collaborate with global publishers and premium supply partners
• Influence the evolution of privacy‑safe monetization at scale
• Competitive compensation, career progression, and global mobility

We acknowledge that many candidates may not meet every single role requirement listed above. If your experience looks a little different from our requirements but you believe that you can still bring value to the role, we'd love to see your application!

Who We Are:

We're Criteo, the Commerce Intelligence Platform. Criteo helps businesses turn shopper signals into commerce outcomes while delivering more relevant experiences for shoppers. We use proprietary commerce intelligence and AI decisioning to drive relevance for shoppers and performance for businesses.

At Criteo, our culture is as unique as it is diverse. From our offices across the globe or from the comfort of home, our 3,600 Criteos collaborate together to build an open, impactful, and forward-thinking environment.

We foster a workplace where everyone is valued, and employment decisions are based solely on skills, qualifications, and business needs-never on non-job-related factors or legally protected characteristics.

What We Offer:

Ways of working- Our hybrid model blends home with in-office experiences, making space for both.

Grow with us- Learning, mentorship & career development programs.

Your wellbeing matters- Health benefits, wellness perks & mental health support.

A team that cares- Diverse, inclusive, and globally connected.

Fair pay & perks- Attractive salary, with performance-based rewards and family-friendly policies, plus the potential for equity depending on role and level.

Additional benefits may vary depending on the country where you work and the nature of your employment with Criteo.

For employees based in the US, certain roles at Criteo are eligible for additional rewards, including quarterly or annual bonus and restricted stock units. US-based employees receive access to healthcare, dental, and vision insurance, a 401(k) plan with company match, short-term and long-term disability coverage, life insurance, family forming and wellness benefits, Flexible Work financial support, learning opportunities, and a robust annual leave plan including volunteer time off and summer vacation days.

The US base salary pay range for this position per year is:

$134,000 - $167,000