Regional Director of Sales & Marketing

• Assesses & reacts to market trends, market share & the competitive hotel environment to best position each hotel in a given portfolio to achieve maximum top line revenue results.
• Develops and implements a marketing communications plan designed to achieve the desired positioning of the hotel, as well as manage the sales & marketing budget that supports all initiatives.
• Act as the hotel's voice of the customer and communicate key issues/concerns at all levels of the organization.
• Fluent in reading/assimilating/using Smith Travel Research data, financial P&L, mix of sales, forecasting, group pace/position and a wide array of traditional hotel reporting.
• Ability to understand and communicate market trends, demand generators, supply/demand and economic factors affecting hotel performance.- Conduct comprehensive competitive set reviews, SWOT analysis and keep tabs on new supply.
• Design effective sales deployment schemes.
• Coordinate the preparation of complete and accurate end-of-month reports
• Coordinate preparation of the annual revenue budget.
• Coordinate preparation of the annual Marketing Plan.
• Develop sales goals designed to achieve budget and market share targets.
• Manage sales activity and travel schedule.
• Take the lead and manage owner relations, communications, and expectations on behalf of HMC for the assigned portfolio.
• Responsibility for managing all hotel sales, catering, reservations and marketing related third party supplier services and agencies. (IE. Digital, Advertising, Public Relations, IT)
• Manage all on-line digital optimization and search functions including SEO, SEM, PPC, content listings, meta search, and search words efficiency.
• Responsible for overseeing on-line promotional campaigns, advertisements, video pop- ups, and promotions through social media and key lifestyle and consumer websites. Serve as point person to digital, advertising, and public relations functions.
• Oversee the content, rates and operating efficiency of the internet website and mobile application.
• Responsible for property collateral (electronic and printed) to include fact sheets, landing pages, contracts, menus, diagrams, and photography/video.
• Manage the hotel’s Public Relations function be it in house, via a third party or a combination of both.
• Manage hotel and restaurant business content in social media, local/national resource directories, tourism websites, OTA’s, Consortia websites, Global Distribution Systems, and City- Wide convention housing sites.
• Analyze response and revenue return on investment (ROI) from marketing campaigns and recommend future actions based on results.
• Responsible (with GM) for the hotel’s reputation management and response to customer complements via on-line social feedback sites such as Facebook, Instagram, Expedia, Google, TripAdvisor, Yelp and Open table.

• Must have High School Diploma or its equivalent.
• Bachelor or Associate Degree in Management desirable.
• Must have at least two years or prior experience in hotel sales and/or hotel catering department.
• Must have the ability to communicate effectively with sales staff personnel and clients.
• Must have an outgoing, enthusiastic personality.
• Must have professional business attitude and appearance.

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Vision insurance

• Monday to Friday

• Lewisville, TX 75057: Relocate before starting work (Required)

• 75% (Required)

HMC is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.