Regional Marketing Manager

At Polsinelli, What a Law Firm Should Be is not just our tagline, it is what we live every day. We strive to create a dynamic environment where our team members are encouraged to bring their whole selves, creativity and professional passions into the workplace so that they can thrive.

Polsinelli is seeking a Regional Marketing Manager to support our Dallas, Houston and Fort Worth offices. The successful candidate will work with the Director of Regional Marketing and on the ground with our Office Managing Partners (OMP) to develop the strategic direction of the office and ensure that this direction aligns with and complements Polsinelli’s firm-wide and practice-specific marketing efforts. The Regional Marketing Manager will also provide leadership to, and coordination of, Polsinelli’s marketing and public relations efforts in Texas. The ideal candidate will be located in our Dallas office.

CORE RESPONSIBILITIES

• Serve as marketing lead to assigned office
• Lead and manage the development and execution of a local marketing strategy in partnership with the Office Managing Partner and Senior Regional Marketing Manager that supports the OMP-C strategy
• Understand the “driver” practices in each market and propose activities, thought leadership, and present client and prospective client engagement opportunities for local attorneys in these areas. Be aware of our competitive positions and use that knowledge to make informed recommendations
• Manage office marketing budgets and help actualize the goals aligned to the local marketing strategy in partnership with the Office Managing Partner and Senior Regional Marketing Manager
• Lead the development, coordination, and tracking of high-level partnerships with brand-enhancing local professional and civic organizations, industry associations, and educational institutions to identify leadership positions, speaking and conference presentation roles, membership options, and support local succession planning for the firm's key organizations
• Have an awareness of office clients, their roles in our events, and their involvement within the community, with a focus on “dot-connecting” to foster stronger engagement and collaboration
• Manage office and community engagements and sponsorships that will generate leads and partnerships with attorneys
• Have a deep understanding of each target practice in assigned market(s) and the competitive position, including knowing top clients and prospective clients
• Partner with the Marketing team on targeted list development, client communications, and promotion
• Manage local surveys and submissions
• Keep abreast of both legal and business markets and “best practices” in legal marketing
• Attend regular shareholder and committee meetings to ensure consistent and effective communication on issues and provide support for opportunities relating to marketing and brand awareness
• Pitch and proposal support (alongside Department BD Support) including proficient utilization of the firm’s technology and marketing systems to manage and incorporate optimal processes and support of Department Marketing goals
• Monitor the firm’s external website, including office pages and attorney bios, working closely with Department Marketing team on practice group and industry page updates
• Lead the planning and execution of all office summer associate events and manage to the prescribed budget
• Collaborate with other departments on firmwide initiatives (Polsinelli PROUD, Alumni Program, Client Feedback Program)
• Coordinate new attorney onboarding activities to facilitate a smooth transition from the local level (bios, headshots, PR, marketing orientation, etc.)
• Work together with local Office Administrators and Legal Administrative Assistants to plan and provide guidance on internal initiatives that foster company culture, while also identifying opportunities to showcase them publicly
• Other duties as assigned
• Entry for purposes of ROI and relationship management

EDUCATION AND EXPERIENCE REQUIREMENTS

• Bachelor's Degree
• Law Firm experience (preferred)
• Minimum five (5) years’ experience, preferably in a professional services or law firm event coordinator role
• Ability to work outside of regular office hours, and a flexible schedule and means to travel as needed
• Takes ownership of firmwide strategic initiatives as assigned
• Exceptional people skills and high level of professionalism and client service
• Demonstrated ability to generate a range of solutions that meet goals and identify the benefits, costs, and risks associated with each solution
• Team player with a “can-do” attitude who demonstrates resourcefulness
• Experience managing budgets and driving cost-effective strategies
• Proficient in Microsoft 365 (Word, Excel, Outlook, and PowerPoint)

OTHER SKILLS/ABILITIES

• Implement and maintain a system of organization
• Operate with a sense of urgency
• Strong attention to detail
• Reliable, responsive, and punctual
• Strong interpersonal communication skills
• Strong analytical and problem-solving skills
• Able to work harmoniously and effectively with others
• Able to work under pressure
• Be a self-starter
• Able to manage multiple projects/events with competing deadlines and priorities
• Demonstrate an ability to change with changing direction

Employees approved for flexible work arrangements are expected to be available and maintain a practice of reliable, consistent attendance at all times during the employees scheduled work shift including, but not limited to, Jabber/instant message, Zoom, email and voicemail, and by phone.