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Regional Sales Manager

Augusta Distillery LLCAugusta, KY
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Overview

Schedule
Full-time
Career level
Director
Remote
Remote

Job Description

Job Title:Regional Sales ManagerJob Category:(Hourly or Salary) Salary
Department/Group:Sales Position Type: (FT, PT, Intern, Contract)FT
Location:RemoteSchedule:M-F
Supervise Others:(If yes, how many?)Not immediatelyTravel Required:50 – 70%
Position Reports to: Vice President of Sales  
Job Description
Who we are:Augusta Distillery is a Kentucky bourbon producer focused exclusively on ultra-premium, single-barrel, cask-strength, unfiltered whiskey — never blended and never chill filtered. Based on the Ohio River in Augusta, KY, we are a fast-growing distillery known for age-forward bourbon, authentic visitor experiences, and a strong commitment to our local community. Our spirits have earned national recognition for quality and craftsmanship.Position Summary:We are seeking an experienced Regional Sales Manager to lead market development and distributor execution for our ultra-premium Kentucky bourbon portfolio across a multi-state region. This role is responsible for driving sustainable sales growth while protecting the brand’s premium positioning in the marketplace.The ideal candidate brings deep knowledge of the beverage alcohol industry, experience working with distributors in a control and open state environment, and a proven ability to grow luxury or allocation-driven brands.       Responsibilities:
  • Develop and execute regional sales strategies that grow revenue while maintaining premium brand positioning
  • Lead distributor relationships across assigned states, including goal setting, programming, and performance management
  • Drive depletion growth through targeted account development in key on-premise and high-end retail channels
  • Identify and secure placements in priority accounts that align with the brand’s image and pricing strategy
  • Collaborate with the marketing team to execute impactful, brand-appropriate promotional initiatives
  • Conduct purposeful market visits to work with distributor sales teams and support key customer relationships
  • Monitor market trends, competitive activity, and pricing to identify risks and opportunities
  • Manage forecasts, track performance to goals, and provide accurate and timely reporting
  • Represent the brand at trade events, tastings, and industry functions in a professional manner
  • Ensure all activities comply with federal and state alcohol regulations as well as company brand standards

       Qualifications:

  • Bachelor’s degree in Business, Marketing, or related field preferred
  • 5+ years of sales experience in the spirits or wine industry, with distributor management responsibility
  • Demonstrated success growing premium or luxury beverage brands
  • Strong understanding of the three-tier system and distributor operations
  • Proven ability to influence without direct authority and hold partners accountable
  • Excellent communication, presentation, and negotiation skills
  • Highly organized, self-motivated, and comfortable working independently
  • Willingness and ability to travel extensively within the assigned region (50–70%)
  • Proficiency with CRM systems, sales reporting tools, and Microsoft Office
This Job Description is only a summary of the typical functions of the job, not an exhaustive or comprehensive list of all possible job responsibilities, tasks, and duties.

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FAQs About Regional Sales Manager Jobs at Augusta Distillery LLC

What is the work location for this position at Augusta Distillery LLC?
This job at Augusta Distillery LLC is located in Augusta, KY, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.
What pay range can candidates expect for this role at Augusta Distillery LLC?
Employer has not shared pay details for this role.
What employment applies to this position at Augusta Distillery LLC?
Augusta Distillery LLC lists this role as a Full-time position.
What experience level is required for this role at Augusta Distillery LLC?
Augusta Distillery LLC is looking for a candidate with "Director" experience level.
Does Augusta Distillery LLC allow remote work for this role?
Yes, this position at Augusta Distillery LLC supports remote work, giving candidates the flexibility to work outside the primary office location.
What is the process to apply for this position at Augusta Distillery LLC?
You can apply for this role at Augusta Distillery LLC either through Sonara's automated application system, which helps you submit applications 10X faster with minimal effort, or by applying manually using the direct link on the job page.