Remote PhD Data Science Intern – Media Mix Modeling
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Overview
Job Description
About the Role
What You Will Do
- Research and evaluate statistical and econometric approaches for Media Mix Modeling and marketing effectiveness measurement
- Develop, test, and enhance MMM algorithms across the full modeling lifecycle
- Work with time-series, panel, and observational marketing data to develop robust models of media response and business outcomes
- Media response curves and saturation effects
- Adstock and carryover effects
- Incrementality and causal inference
- Channel interaction and synergies
- Seasonality, trends, and external factors
- Model regularization and variable selection
- Uncertainty estimation and statistical inference
- Bayesian and frequentist modeling approaches
- Develop model diagnostics and validation frameworks to assess model stability, predictive performance, statistical significance, and business interpretability
- Conduct simulation and experimentation to understand algorithm behavior under different data-generating conditions
- Compare alternative modeling methodologies and identify opportunities to improve model accuracy, robustness, and interpretability
- Translate research findings into production-ready algorithms and analytical workflows
- Work with real client datasets and understand the practical challenges of applying MMM to imperfect business data
- Collaborate with senior data scientists to document methodology, assumptions, limitations, and results
- Contribute to the development of next-generation MMM capabilities within FocusKPI
Required Qualifications
- PhD in Statistics, Economics, Econometrics, Applied Mathematics, Data Science, or a closely related quantitative field
- Statistical modeling
- Econometrics
- Regression and multivariate analysis
- Time-series analysis
- Probability and statistical inference
- Optimization
- Strong understanding of causal inference and observational data
- Problem formulation
- Data preparation and feature engineering
- Model specification
- Estimation
- Model diagnostics
- Validation
- Interpretation
- Implementation
- Strong programming skills in Python
- Experience working with large, complex datasets
- Ability to translate mathematical and statistical concepts into practical algorithms
- Strong analytical and problem-solving skills
- Ability to work independently while collaborating closely with senior technical team members
Preferred Qualifications
- Direct experience with Media Mix Modeling (MMM)
- Experience with marketing measurement, marketing analytics, or advertising data
- Experience with Bayesian hierarchical models
- Experience with causal inference, experimentation, or uplift modeling
- Experience with time-series econometrics
- Bayesian inference / MCMC
- State-space models
- Regularization
- Constrained optimization
- Nonlinear regression
- Response curve estimation
- Monte Carlo simulation
- Experience with modern statistical computing frameworks such as PyMC, Stan, NumPyro, JAX, scikit-learn, statsmodels, or equivalent
- Experience taking research concepts and converting them into reusable production code
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FAQs About Remote PhD Data Science Intern – Media Mix Modeling Jobs at FocusKPI Inc.
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