Retail Marketing Manager - CPG

Remote, Equity, Base + Bonus,

This Jobot Job is hosted by: Dylan CurrierAre you a fit? Easy Apply now by clicking the "Quick Apply" button and sending us your resume.Salary: $100,000 - $120,000 per year

A bit about us:

My client is a fast-growing, mission-driven CPG brand dedicated to helping people live healthier, feel more energized, and achieve their fitness goals. With a rapidly expanding product portfolio and increasing retail presence, we are entering an exciting phase of growth—launching new products, expanding into new retail partners, and scaling our impact. While we’re growing quickly, we still operate with the agility, creativity, and scrappiness of a startup.

Why join us?

Be part of a high-growth brand making a meaningful impact on people’s health and wellnessPlay a key role in shaping retail strategy during a critical growth phaseWork in a dynamic, entrepreneurial environment with high visibility and ownershipOpportunity to grow alongside the company as we scale

Job Details

Position Overview

We are seeking a dynamic and strategic Retail Shopper Marketing Manager to lead the development and execution of shopper-focused marketing initiatives across key retail partners. This role will be critical in driving brand awareness, trial, and conversion at the point of purchase—both in-store and online.

The ideal candidate thrives in a fast-paced, entrepreneurial environment and brings a strong understanding of shopper behavior, retail media, and omnichannel activation. You will work cross-functionally with Sales, Brand Marketing, and external retail partners to bring compelling programs to life that win at the shelf and drive measurable growth.

Key ResponsibilitiesShopper Marketing StrategyDevelop and execute shopper marketing strategies that align with brand priorities, product launches, and retail expansion goalsTranslate brand positioning into compelling retail activations that drive conversion and basket sizeRetail Activation & ExecutionLead the planning and execution of in-store and online campaigns, including displays, promotions, sampling, and retail mediaPartner with retailers on co-marketing opportunities, seasonal programs, and exclusive launches

New Product & Retail LaunchesSupport go-to-market strategies for new product launches across retail channelsDevelop launch toolkits and activation plans tailored to specific retail partnersRetail Media & Digital IntegrationManage and optimize retail media investments (e.g., sponsored search, display, retailer platforms)Ensure cohesive omnichannel experiences across in-store, eCommerce, and digital touchpointsCross-Functional CollaborationWork closely with Sales to align on account priorities and retailer strategiesPartner with Brand and Creative teams to ensure consistency and effectiveness of messagingCoordinate with Operations to ensure executional feasibilityPerformance Tracking & InsightsAnalyze campaign performance and shopper data to generate actionable insightsContinuously optimize programs based on ROI, sales lift, and shopper engagement metrics

Qualifications4–7+ years of experience in shopper marketing, trade marketing, or retail marketing within CPG or a related industryProven track record of executing successful retail programs and product launchesStrong understanding of retail landscapes (e.g., grocery, mass, specialty, fitness/wellness)Experience with retail media platforms and omnichannel marketing strategiesHighly analytical with the ability to translate data into actionable insightsExcellent project management and cross-functional collaboration skillsEntrepreneurial mindset with comfort operating in a fast-paced, evolving environment

What We’re Looking ForA builder who thrives in startup environments and enjoys creating structure from scratchA strategic thinker who can also roll up their sleeves and executeA consumer-obsessed marketer with a passion for health, wellness, and fitnessA collaborative partner who can influence across internal teams and external stakeholders

Interested in hearing more? Easy Apply now by clicking the "Quick Apply" button.

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