Retail Sales Manager, Worcester MA
The Vita Coco CompanyWorcester, MA
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Overview
Schedule
Full-time
Career level
Entry-level
Remote
Remote
Job Description
As the Retail Sales Manager, you'll lead efforts at retail to achieve revenue, depletion, distribution and execution goals in the Market. You'll report to the Market Manager and develop strategic plans for Top 100 accounts, focusing on the distribution, display, and shelf set opportunities that exist.
LOCATION: This is a remote role based in Worcester, MA.
WHAT YOU'LL DO:
Planning and Strategy
- Develop plans to execute all sales objectives in your territory.
- Lead innovation launches and drive excitement throughout the network.
- Organize retail programs and effectively prioritize them with your distributor.
- Execute market blitzes and provide insights into market conditions.
- Sell critical displays that draw attention to the brand, partnering with on-site team to optimize sell-through.
- Execute display standards across key accounts.
- Oversee point‑of‑sale materials for both internal and distributor partners.
Distributor Management
- Provide consistent communication on retail execution.
- Highlight accomplishments and clearly outline follow-up needs for distributor.
- Deliver regular trade recaps highlighting wins and opportunities for distributor sales managers
- Establish and maintain strong partnerships with the Distributor Sales teams to amplify overall sales effectiveness.
- Utilize CRM Tools to build account call history, record accomplishments and optimize daily schedule.
- Maintain relationships and conduct regular business meetings with District Managers at critical retailers.
WHAT YOU'LL BRING:
- 1+ years of experience with field sales, retail execution, or account management, preferably within CPG, beverage, or DSD environments.
- Experience working with distributor partners and retail customers.
- Proven ability to drive in‑store execution, including distribution, display, and shelf set improvement.
- Comfort managing Top retail accounts and engaging with District Managers and store leadership.
- Experience using sales and execution tools (e.g., Repsly, iDig, or similar CRM/sales platforms)
KEY COMPETENCIES:
- Manage time and priorities effectively to stay organized and meet goals.
- Build strong relationships with partners and customers.
- Communicate with influence and deliver clear, compelling presentations.
- Use retail math to guide decisions and evaluate performance.
- "Being the Brand" of Vita Coco!
ADDITIONAL QUALIFICATIONS:
- Ability to travel regularly within the assigned market
- Ability to lift cases of product between 10-35 pounds and place products on overhead shelving
- Ability to walk upwards of ~20k steps daily; stand and walk for long periods of time
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FAQs About Retail Sales Manager, Worcester MA Jobs at The Vita Coco Company
What is the work location for this position at The Vita Coco Company?
This job at The Vita Coco Company is located in Worcester, MA, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.
What pay range can candidates expect for this role at The Vita Coco Company?
Employer has not shared pay details for this role.
What employment applies to this position at The Vita Coco Company?
The Vita Coco Company lists this role as a Full-time position.
What experience level is required for this role at The Vita Coco Company?
The Vita Coco Company is looking for a candidate with "Entry-level" experience level.
Does The Vita Coco Company allow remote work for this role?
Yes, this position at The Vita Coco Company supports remote work, giving candidates the flexibility to work outside the primary office location.
What is the process to apply for this position at The Vita Coco Company?
You can apply for this role at The Vita Coco Company either through Sonara's automated application system, which helps you submit applications 10X faster with minimal effort, or by applying manually using the direct link on the job page.