Retention Marketing Associate (Email & Sms)

Job Title:

Retention Marketing Associate (Email & SMS)

About Bombas:

Bombas is a comfort focused premium basics brand with a mission to help those in need. The company launched in 2013, after the founders learned that socks are the #1 most requested clothing item at homeless shelters. From there, they set out to solve that problem, donating a pair of socks for every pair they sell. How do you donate a lot of socks? You sell a lot. And how do you sell a lot? You make the most comfortable socks in the history of feet. Millions of pairs sold and donated later, Bombas has continued to innovate within its mission and product, introducing new socks, as well as underwear and t-shirts, the #2 and #3 most requested clothing items at homeless shelters, all while continuing to make a positive impact on the community where we all work and live.

Click here to see what it's like to work inside the Bombas Hive!

The word Bombas is derived from the Latin word for bumblebees. Bees work together to make their hive a better place. At Bombas, we're inspired by that. We know it's the collective efforts of our team that keeps the Hive alive and strong - a team that is diverse and inclusive. Different perspectives strengthen our ability to make the most comfortable versions of the products people wear closest to their bodies every day and to serve the communities where we all work and live. We are committed to continuously building a Hive where all are welcomed, seen, and heard regardless of age, color, ethnicity, gender, gender identity, genetics, physical or mental ability, protected veteran status, race, religion and sexual orientation. As a team, we will strive to create room for different experiences and empower all voices.

Based on the specific needs and job requirements, this role will be working out of our Bombas HQ in New York City.

About the Job:

We're looking for a detail-oriented, execution-focused team player to join our Growth Marketing team as a Retention Marketing Associate, reporting to the Retention Marketing Manager.

This role is responsible for the day-to-day execution of our Email and SMS programs, ensuring campaigns run accurately and on time. You'll work in a fast-paced environment with frequent changes, partnering closely with Merchandising and Planning to adapt campaigns in real time. You'll help scale our CRM program by improving workflows, supporting lifecycle optimizations, and contributing to testing and performance insights. This is a great opportunity to build a strong operational foundation while developing the skills to grow into a more strategic CRM role over time.

What you'll be responsible for:

• Execute and coordinate Email and SMS campaigns end-to-end, ensuring accuracy, timeliness, and alignment across teams
• Partner with Merchandising, Planning, Creative, and external vendors to build, adapt, and launch campaigns
• Own QA and validation across campaigns, including product availability, links, and campaign details
• Monitor performance and maintain reporting dashboards, surfacing insights and supporting testing initiatives
• Manage landing page coordination with Site Merchandising to ensure a seamless customer experience
• Support lifecycle automation audits, A/B testing, and ongoing optimization efforts
• Identify opportunities to streamline processes and improve execution, including leveraging new tools and AI where relevant
• Handle ad hoc CRM projects such as surveys, customer communications, and retail emails

What we'll love about you:

• Highly detail-oriented with strong ownership over execution quality
• Clear, proactive communicator and collaborative partner
• Analytical with an interest in performance and testing
• You believe in our mission and understand the importance of giving back
• You are curious, adaptable, and motivated to continuously improve
• Ability to manage multiple priorities in a fast-paced, evolving environment

What you'll love about us:

• We are a team of smart, interesting, diverse, funny, and loving people.
• We offer competitive compensation, employer paid health, medical and dental benefits, 401k with match, paid parental leave, snacks, socks and a fun, relaxed office environment.
• We take the responsibility to make sure you are excited, happy, and find fulfillment in your work very seriously.
• We value fun. This is why we host office lunches, offsite team outings and company retreats.
• We believe in giving back to the community and helping those in need, which is why we volunteer as a team regularly.
• We believe success comes from the collective effort of all, which is why all full-time employees receive equity in the business.
• We understand the value of health, relaxation, spending time with friends and family, and traveling the world and offer flexible paid time off for all full-time employees. This includes over 20 paid company holidays, year-round "Flexible Fridays" and unlimited vacation, sick, and wellness days.
• We understand the importance of communication and offer a monthly phone stipend for all full-time employees.
• We believe a healthy body equals a healthy mind, so we offer a $100 monthly wellbeing reimbursement to all full-time employees.

What you'll bring:

• 1-2+ years of experience in CRM, lifecycle, or retention marketing
• Hands-on experience executing email campaigns within an ESP (Braze preferred)
• Familiarity with SMS platforms (Attentive is a plus)
• Experience working with campaign performance data and reporting tools
• Ability to adapt quickly in a fast-paced environment and manage shifting priorities

Bombas is committed to delivering competitive and equitable pay for our employees.

Each component of the Bombas total rewards package, including benefits and pay, is aimed at contributing to an environment where team members have resources to manage their lives and are enabled to focus on doing their best work.

The pay range for this position at the start of employment is expected to be between $85,000 and $100,000/year. However, the base pay offered may vary depending on multiple factors, including job-related knowledge, skills, experience, market factors, and business need.

The Bombas total rewards package offered for this position may also include other elements, such as annual bonus and equity target award opportunities as well as medical, financial, and well-being benefits. Additional details of these benefits will be provided if a candidate receives an offer of employment.

If hired, the position is "at-will" and the Company reserves the right to modify any component, plan, or program of the total rewards package at any time, for any reason.