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Sales and Marketing Director - Senior Living

Work with WillowPlymouth Meeting, Pennsylvania

$80,000 - $90,000 / year

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Overview

Schedule
Full-time
Career level
Executive
Remote
On-site
Compensation
$80,000-$90,000/year
Benefits
Health Insurance
Dental Insurance
Vision Insurance

Job Description

Sales and Marketing Director - Senior Living

Location: Plymouth Meeting, PAJob Type: Full-TimeSalary: $80,000–$90,000 per year

About the Opportunity

We are seeking a friendly, motivated, and results-driven Sales & Marketing Director to join a senior living community in Plymouth Meeting. This is an excellent opportunity for someone who enjoys building relationships, connecting families with the right resources, and helping seniors find a place where they can truly feel at home.

In this role, you will partner closely with the Executive Director and community team to develop and execute effective sales and marketing strategies, strengthen referral relationships, and support overall community occupancy and growth.

The ideal candidate is both people-oriented and goal-focused, with strong communication skills, a passion for serving older adults, and a proven background in sales, marketing, or senior living.

What You'll Do

  • Lead daily sales and marketing efforts to support community occupancy and census goals
  • Build strong relationships with prospective residents, families, referral partners, and community organizations
  • Respond to inquiries, conduct tours, and guide prospective residents and families through the decision-making process
  • Develop outreach strategies and maintain a strong presence within the local community
  • Track sales activity, follow up with leads, and use data to identify opportunities for growth
  • Work collaboratively with community leadership and staff to provide an excellent experience for prospective and current residents
  • Represent the community with professionalism, warmth, and enthusiasm

What We're Looking For

  • Bachelor's degree in Business, Communications, Marketing, or a related field preferred
  • At least 2 years of experience in senior living, assisted living, skilled nursing, retirement communities, or a related healthcare environment
  • Previous inside and/or outside sales experience strongly preferred
  • Genuine interest in working with and supporting older adults
  • Strong customer service skills and a history of achieving measurable results
  • Excellent communication, organization, problem-solving, and interpersonal abilities
  • Comfortable using computers and working with sales and occupancy data
  • Self-directed, dependable, motivated, and comfortable working independently
  • High level of professionalism, integrity, discretion, and respect for resident privacy
  • Ability to meet required health standards and successfully complete background screening

Benefits

The benefits package includes:

  • Medical, dental, and vision insurance
  • No-cost telemedicine for employees and eligible family members
  • Flexible Spending Account
  • Company-paid life insurance and long-term disability
  • Optional short-term disability, accident, critical illness, and other supplemental coverage
  • Pet insurance
  • 401(k)
  • Tuition reimbursement
  • Employee Assistance Program
  • Employee referral bonuses
  • Employee discounts with participating retailers and service providers

If you are a relationship-focused sales professional who enjoys making a meaningful difference in the lives of seniors and their families, we'd love to hear from you!

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FAQs About Sales and Marketing Director - Senior Living Jobs at Work with Willow

What is the work location for this position at Work with Willow?
This job at Work with Willow is located in Plymouth Meeting, Pennsylvania, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.
What pay range can candidates expect for this role at Work with Willow?
Candidates can expect a pay range of $80,000 and $90,000 per year.
What employment applies to this position at Work with Willow?
Work with Willow lists this role as a Full-time position.
What experience level is required for this role at Work with Willow?
Work with Willow is looking for a candidate with "Executive" experience level.
What benefits are offered by Work with Willow for this role?
Work with Willow offers following benefits: Health Insurance, Dental Insurance, Vision Insurance, Disability Insurance, Life Insurance, Family/Dependent Health, 401k Matching/Retirement Savings, Tuition/Education Assistance, and Health & Wellness Programs for this position. Actual benefits may vary depending on the employer's policies and employment terms.
What is the process to apply for this position at Work with Willow?
You can apply for this role at Work with Willow either through Sonara's automated application system, which helps you submit applications 10X faster with minimal effort, or by applying manually using the direct link on the job page.