Sales BDC Agent
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Overview
Job Description
Position Summary
The Sales BDC Agent serves as the primary support system for the dealership’s Sales Department by managing inbound sales inquiries, supporting lead response, and executing follow-up campaigns to ensure no sales opportunity is missed. This role acts as a backstop to the sales team by assisting customers when sales representatives are unavailable and maintaining consistent communication throughout the customer journey.
The Sales BDC Agent must be friendly, articulate, enthusiastic, and self-motivated, with exceptional communication skills, strong organizational ability, and a commitment to delivering outstanding customer service that drives appointments, showroom traffic, and long-term customer loyalty.
Core Responsibilities
Answer all incoming sales phone calls promptly and professionally, assisting customers when sales representatives are unavailable and ensuring every interaction encourages a dealership visit.
Gather, document, and maintain accurate customer information while routing opportunities to appropriate sales personnel.
Respond to inbound leads and execute outbound follow-up activities including unsold showroom follow-up, internet lead response, appointment confirmations, missed appointment follow-up, sold customer check-ins, and CRM task completion.
Schedule appointments in accordance with dealership policy, ensuring proper distribution and alignment with sales personnel availability.
Maintain accurate CRM records and develop proficiency with dealership communication and lead management tools.
Act as an extension of the sales team by managing overflow communications, supporting follow-up efforts, and clearly communicating customer needs and appointment status.
Meet daily activity and performance expectations while accepting coaching and feedback to improve individual and team performance.
Maintain knowledge of current incentives, promotions, and vehicle availability and specs to provide accurate information to customers.
Uphold strict confidentiality of customer information, maintain professional conduct at all times, and adhere to all federal, state, and local regulations related to customer privacy and automotive sales.
Ideal Candidate
The ideal Sales BDC Agent is a confident communicator who thrives in a fast-paced, team-driven environment and understands the importance of responding quickly and accurately to every customer inquiry. Experience in a call center or other high-volume call environment is strongly preferred, with the ability to manage multiple conversations and tasks while maintaining professionalism and composure.
They are organized, detail-oriented, and comfortable multitasking while maintaining a friendly, professional tone that builds trust and encourages dealership visits. This individual is coachable, self-motivated, and performance-driven, with a strong sense of accountability and pride in supporting team success while consistently delivering a positive customer experience.
Automate your job search with Sonara.
Submit 10x as many applications with less effort than one manual application.
