Sales Consultant

Customer Engagement & Sales Process

• Greet customers promptly and professionally in the showroom, on the lot, and through digital leads.
• Conduct needs assessments to understand customer preferences, budget, and vehicle requirements.
• Present new and pre-owned vehicles, highlighting features, benefits, and value propositions.
• Facilitate test drives and explain vehicle technology, safety features, and warranty options.
• Guide customers through the full sales process, from initial contact to vehicle delivery.

Sales Performance & Goal Achievement

• Meet or exceed individual sales volume, gross profit, and performance objectives.
• Follow dealership sales processes and best practices to ensure consistency and accountability.
• Maintain accurate deal documentation and ensure timely submission of all required paperwork.
• Support dealership initiatives, promotions, and manufacturer programs.

Customer Experience & Relationship Building

• Deliver a transparent, professional, and pressure-free buying experience.
• Maintain strong NPS (Net Promoter Score) performance through exceptional customer care.
• Follow up with customers after delivery to ensure satisfaction and address questions or concerns.
• Build long-term relationships to drive repeat business and referrals.
• Handle customer objections or concerns professionally and escalate when appropriate.

Personal Marketing & Community Representation

• Actively market oneself as a representative of Woody Anderson Ford through approved channels.
• Utilize social media, digital tools, and personal networking to generate leads in alignment with dealership guidelines.
• Participate in dealership-approved community events, promotions, and outreach initiatives.
• Represent Woody Anderson Ford in a professional, positive, and brand-consistent manner at all public-facing events.
• Support dealership marketing campaigns by sharing approved content and engaging with the local community.

Inventory Knowledge & Product Expertise

• Maintain up-to-date knowledge of all new and used inventory, including features, pricing, and availability.
• Stay informed on manufacturer incentives, financing programs, and dealership promotions.
• Work with inventory managers to locate vehicles that meet customer needs.
• Assist with merchandising efforts such as vehicle placement, cleanliness, and presentation.

Digital Lead Management

• Respond promptly and professionally to internet, phone, and text inquiries.
• Use the dealership CRM to track customer interactions, follow-ups, and appointment scheduling.
• Maintain accurate customer records and activity logs.
• Support online sales initiatives and digital retailing tools as required.

Collaboration & Team Support

• Work closely with Sales Managers to structure deals and ensure compliance with dealership policies.
• Coordinate with Finance Managers to ensure a smooth transition to the finance process.
• Support the delivery team to ensure vehicles are clean, fueled, and ready for delivery.
• Participate in sales meetings, training sessions, and dealership events.

Professional Development & Compliance

• Attend required sales training and manufacturer certification programs.
• Stay compliant with dealership policies, legal regulations, and ethical sales standards.
• Maintain a professional appearance and conduct at all times.
• Continuously develop product knowledge and sales skills.

Qualifications

• High school diploma or the equivalent
• Minimum 2 years of commissioned sales experience
• Previous automotive sales experience preferred, but not required
• Strong communication, interpersonal and customer service skills
• Ability to work flexible hours, including evenings and weekends
• Self-motivated with a strong desire to succeed in a performance-based environment
• Comfortable using CRM systems, digital tools and technology
• Valid driver's license and good driving record