Sales Director, Brand Partnerships SYL

As the Sales Director, Brand Partnerships, for ShopYourLikes, you will be a part of the spearhead of our growth, selling our unique Performance Content Sponsorship vision to leading retailers across multiple categories (e.g., home, family, fashion, beauty, retail) with high affinity against value-based consumers. You will be responsible for building strategic relationships with brands that require the same measurement standards for creator marketing as for performance media. This is a high-impact role requiring an individual who can strategically sell data-driven solutions and drive significant revenue by demonstrating how ShopYourLike's technology and curated creator community deliver predictable, scalable performance.

This is a quota-carrying sales leader and a true "hunter," accountable for driving the entire revenue cycle from prospecting to closing high-value, performance-based brand sponsorships through renewal.

About ShopYourLikes & Connexity

Connexity, a Taboola company, is a performance-marketing technology company that drives new customers and sales to retailers and generates premium earnings for content creators. Each year we deliver over $4 billion in sales to retailers and pay out industry-leading rates to publishers and influencers. With 30+ years of proven success in the US, UK, EMEA, and APAC, Connexity is a long-time ecommerce pioneer.

ShopYourLikes is Connexity's dynamic creator monetization platform and community. As the fastest-growing division within Connexity, we are aggressively investing in social commerce. Our mission is to empower creators and connect high-converting audiences across social platforms with top brands, making us an exciting, high-growth environment for an ambitious sales leader.

What we're building:

ShopYourLikes is at the forefront of the creator economy, redefining brand sponsorships by prioritizing performance accountability at all stages of the funnel. We provide a unique community of performance-focused creators who tell stories that generate intent and drive conversions. Built on 3 decades of retail performance expertise and data, ShopYourLikes has generated close to $1 Billion in sales for retailers. We move beyond vanity metrics, like social awareness and simple engagement, to deliver measurable financial accountability across the entire customer journey.

Revenue Generation & Strategic Execution

• Execute Consultative Selling: Position ShopYourLikes as a performance-first solution, shifting client conversations beyond "vanity metrics" to focus on demonstrable ROI and total sales generated.
• Translate Technology into Value: Lead the initial strategic discussion with brand partners, translating their specific KPIs into a tailored campaign plan. Effectively pitch the power of our proprietary casting method by showing how data signals ignite performance efficiency and optimal creator selection.
• Full-Funnel Solutioning: Educate clients on how our solutions ensure success and accountability across all touchpoints of the funnel: Awareness, Consideration, Conversion, and Loyalty.
• Aggressively Drive Revenue Growth & Renewals: Exceed quarterly and annual sales targets by originating, negotiating, and closing new, high-value brand partnerships. Focus on securing large, recurring sponsorships with top-tier retailers and major brands while collaborating with Campaign Management and Sales Operations teams to ensure successful delivery and client satisfaction leading to renewals.
• Hunter Mentality & KPI Management: Own all sales outreach, lead generation, and meticulously manage pipeline reporting within the CRM. Expected to consistently generate a minimum number of strategic sales meetings and proposals each quarter.
• Market Expertise: Leverage deep knowledge of key retail cycles and peak seasons (e.g., Cyber 5) to position creators as essential partners during high-demand periods.

Collaboration & Leadership

• External Ambassador: Comfortable representing the ShopYourLikes brand, speaking to large audiences at industry events, provoking thought leadership and sharing case studies and best practices.
• Cross function Partner & Collaborator: partner closely with internal Leadership, Marketing and Product teams sharing market intelligence to evolve the product, pitch and GTM strategy.
• Travel: This role requires flexibility for necessary travel.