
Sales Enablement & Merchandising Manager
Automate your job search with Sonara.
Submit 10x as many applications with less effort than one manual application.1
Reclaim your time by letting our AI handle the grunt work of job searching.
We continuously scan millions of openings to find your top matches.

Overview
Job Description
This position leads the strategy and execution of channel enablement and merchandising programs across both Pro and Retail channels, ensuring Trex products are clearly positioned, properly supported, and consistently brought to life wherever they are sold.
This role translates product and brand priorities into structured enablement and merchandising plans that support successful product launches, strengthen selling environments, and improve how customers and shoppers engage with Trex products at point of decision. The manager develops channel-ready launch support models, field-facing selling tools, and merchandising programs that evolve with customer behavior, retail formats, and sales priorities.
This role owns the roadmap for program effectiveness - continuously improving how products are presented, demonstrated, and supported across dealer, distributor, showroom, and retail environments. Success requires both strategic planning and hands-on execution, with strong cross-functional partnership across Product, Sales, Brand, Retail, and Channel Marketing teams.
RESPONSIBILITIES
Put safety first - Always!
Lead and foster our "people first" culture.
Channel Enablement & Merchandising Strategy & Planning
Develop and maintain the enablement and merchandising strategy across Pro and Retail channels.
Build annual product launch-specific plans that define required tools, content, merchandising, and field support.
Establish channel-specific enablement frameworks aligned to how products are sold in trade, dealer, showroom, and retail environments
Define how merchandising programs should evolve to improve shopper engagement, product understanding, and sales conversion.
Identify gaps in current merchandising and in-store engagement and develop plans to improve effectiveness and consistency.
Recommend new formats, tools, and engagement models that strengthen product storytelling and selling confidence.
Sales Enablement & Field-Facing Content
Lead development of field-facing tool and resources used by Pro sales teams, dealers, distributors, and retail associates.
Create and manage sales resources such as:
Product sell sheets and guides
Competitive comparisons
Playbooks and selling frameworks
Channel-specific talking points and job aids
Adapt enablement materials for different audiences and selling contexts across Pro and Retail.
Maintain a centralized enablement content library with clear organization and version control.
Gather field and partner feedback to continuously refine enablement tools for usability and adoption.
JOB LOCATION
Winchester, Virginia, United States
POSITION TYPE
Full-Time/Regular
EXPERIENCE
We are looking for someone with a Bachelor's degree in Marketing, Business, or related field and 5 - 7 years of experience in sales enablement, product marketing, channel marketing, or merchandising.
Required Skills and Qualifications:
- Demonstrated experience supporting product launches and commercialization programs
- Experience developing sales tools, enablement content, and merchandising programs.
- Strong strategic planning and project management skills.
- Ability to translate technical product information into clear, compelling selling resources.
- Experience managing vendors and cross-functional stakeholders.
- Highly organized with strong attention to detail and execution discipline.
- Comfortable operating in a fast-paced, multi-channel environment.
- Occasional travel required for channel and customer research.
At Trex, we believe in persevering even when there's no road map, embracing groundbreaking as a way of life. We encourage multiple perspectives and welcome diverse people who problem-solve, adapt, and innovate - always with a firm foundation in safety and integrity.
SALARY
Base Salary Range: $95,000 - $125,000 annually.
The salary range provided serves as a general guideline for potential compensation for this position. It reflects the base salary and does not account for other benefits or additional compensation opportunities that may apply. This role is also eligible for further compensation through an annual/sales bonus, in addition to the base salary.
At Trex, individual base salaries are determined based on various factors, including relevant skills, qualifications, experience, and geographic location. We are committed to maintaining pay equity and consider the internal equity of our existing team members when finalizing compensation offers. In addition to competitive pay, Trex offers a comprehensive benefits package, which is detailed below.
BENEFITS & PERKS
We believe that real effort should be rewarded. We take care of you as part of our Trex family so you can take care of yours. Here are some of the perks beyond the paycheck:
- Time Off: We'll give you paid holidays and paid vacation.
- Health, Dental, and Vision Insurance: Choose from a variety of options. We'll cover a generous share of the cost. Plus, you can earn lower rates through our wellness program.
- 401(k) With Company Match: Save for your retirement and we'll match it dollar for dollar.
- Tuition Reimbursement: We're all about lifting each other to the next level. When you're ready to get the degree, we'll pick up part of the tab.
- Training and Education: We offer dozens of options to boost your performance - both online and on-site nearby.
- Stock Purchase Program: Invest in Trex at a discounted price.
- Employee Discount Program: When you make the World's No. 1 Decking Brand, you'll probably want to enjoy the finished product yourself. We'll give you a discount.
WHO WE ARE
Over 30 years ago, our founders created the world's first high-performance, low-maintenance composite decking and outdoor living products. That entrepreneurial spirit still drives us today as we continue to redefine our industry and lead the way for what's next in outdoor living. Today, Trex is the world's #1 brand of sustainability-made, wood-alternative decking, and deck railing - all proudly manufactured in the USA. As a publicly traded company [NYSE: TREX], we take pride in being the largest recycler of plastic film in the country as well as caring for the communities and the planet where we live. We nurture meaningful connections, from local engagement and investment to eco-friendly products and sustainable manufacturing processes.
Everything we do is grounded in our values and guided by our beliefs. We are looking for candidates who embody our core values:
- Do the Right Thing
- Act with Boldness and Authenticity
- Drive Sustainability
- Innovate and Adapt
At Trex, you'll become part of a diverse yet unified team that sustains the trailblazing spirit and strengths that made Trex the industry leader - learning, adapting, solving and succeeding.
We welcome new ideas and fresh perspectives, and we encourage you to bring your best to help us shape the future of Trex.
CAREER ADVANCEMENT
At Trex, you can take pride in craftsmanship. There's an art and a science to what we do, and we never stop working to refine and improve. That means no matter how long you've been with Trex, you have ongoing opportunities to grow your expertise - enhancing your career, your team and our shared efforts. You will help shape our future.
EEO
Trex is proud to be an Equal Opportunity Employer. We are committed to creating a diverse and inclusive environment for all employees and do not discriminate on the basis of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. All qualified applicants will receive consideration for employment without regard to these or any other characteristics protected by law.
E-VERIFY
Trex participates in E-Verify to confirm the employment eligibility of all newly hired employees. E-Verify is a web-based system operated by the Department of Homeland Security (DHS) and the Social Security Administration (SSA) that allows employers to electronically verify the employment eligibility of their employees. For more information, please visit www.dhs.gov/E-Verify.
Automate your job search with Sonara.
Submit 10x as many applications with less effort than one manual application.
