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Sales Manager – On Trade

People Talent AcquisitionBayamón, Puerto Rico

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Overview

Schedule
Full-time
Career level
Director
Remote
On-site
Benefits
Career Development

Job Description

Company OverviewOur client, a market leader, is one of the main distributors in Puerto Rico. It is recognized for the brands it represents, its strong distribution and sales network, and its commitment to marketing excellence and customer service. The company is currently seeking a Sales Manager – On Trade.Job Summary:The Sales Manager – On Trade is responsible for leading and executing the commercial strategy within the On Trade channel (bars, restaurants, hotels, and entertainment venues), with the objective of maximizing sales, strengthening brand presence, and building strong relationships with key clients. This role combines strategic vision, team management, and field execution to ensure sustainable business growth.Key Responsibilities:

  • Design and implement the sales strategy for the On Trade channel, aligned with the company’s business objectives.
  • Identify and develop new business opportunities in bars, restaurants, hotels, and other consumption points.
  • Manage and strengthen relationships with key clients, negotiating commercial agreements and promotions.
  • Lead, train, and supervise the sales team to ensure target achievement.
  • Analyze performance indicators (sales, turnover, coverage, in-store execution) and propose action plans.
  • Coordinate with the marketing team to implement activations, events, and brand visibility strategies.
  • Ensure proper execution of pricing, promotions, and portfolio at the point of sale.
  • Monitor market trends and competitor activities.
  • Manage budgets and ensure efficient use of assigned resources.
Requirements:
  • Bachelor’s degree in Business Administration, Marketing, Sales, or a related field.
  • Minimum of 10 years of experience in sales, preferably in the On Trade channel or consumer goods industry.
  • Proven experience leading commercial teams.
  • Strong negotiation, communication, and analytical skills.
  • Results-oriented with the ability to work under pressure.
  • Availability for fieldwork and flexible schedules.
  • Excellent verbal and written communication skills; bilingual (English/Spanish).
  • Strong analytical, presentation, negotiation, and time management skills.
  • Proficiency in Microsoft Office (Excel, PowerPoint, Outlook, and Word or equivalent).

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FAQs About Sales Manager – On Trade Jobs at People Talent Acquisition

What is the work location for this position at People Talent Acquisition?
This job at People Talent Acquisition is located in Bayamón, Puerto Rico, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.
What pay range can candidates expect for this role at People Talent Acquisition?
Employer has not shared pay details for this role.
What employment applies to this position at People Talent Acquisition?
People Talent Acquisition lists this role as a Full-time position.
What experience level is required for this role at People Talent Acquisition?
People Talent Acquisition is looking for a candidate with "Director" experience level.
What benefits are offered by People Talent Acquisition for this role?
People Talent Acquisition offers Career Development for this position. Actual benefits may vary depending on the employer's policies and employment terms.
What is the process to apply for this position at People Talent Acquisition?
You can apply for this role at People Talent Acquisition either through Sonara's automated application system, which helps you submit applications 10X faster with minimal effort, or by applying manually using the direct link on the job page.