Sales Manager (CE Technology)

Step into the role of a Sales Manager for CE Technology, and lead the growth strategy and performance of CE Technology sales at RDO Equipment Co. In this role, you'll motivate and develop a high‑performing sales team, strengthen partnerships with local stores, and drive a customer‑focused sales culture that builds lasting loyalty and profitable growth.

What's in it For You:

• $85,000- $105,000 / year
• 50% bonus potential
• A comprehensive benefits package that supports your well-being. For more details and to view these offerings, visit RDO's benefits page.
• A company that lives by its core values: they're not just words on a wall, they're how we work, grow and lead. Learn more about our core values.

Why RDO?

When you join RDO Equipment Co., you'll become part of an industry-leading team providing a world-class experience for customers who do vital work. We deal in iron from the world's leading equipment and technology manufacturers, but we're a people business first. RDO has grown from humble roots, guided by a family's values, and shaped by the strengths, voices and entrepreneurism of our team members.

Texas has a booming construction industry. The need for RDO's services and product expertise in this region is diverse. In Buda, you'll work with customers of various scales to help them maintain efficiency and profitability throughout the year. These companies do the important work of building Texas' infrastructure and supporting its economy, relying on support from RDO team members every day. Join the growing team in Buda and make your impact today.

What You Will Do:

• Lead and model strong performance across CE Technology sales operations for Central & South Texas.
• Partner with store leadership and CE/CCE sales teams to grow technology adoption and market share.
• Direct, motivate, and coach a professional sales team to achieve company goals.
• Guide the full sales process - prospecting, research, closing, forecasting, analytics, and campaign development.
• Manage sales activity and reporting in S2, along with expense and cross‑functional reporting.
• Develop annual sales goals, benchmarks, and budgets aligned with financial and operational objectives.
• Ensure customer satisfaction by understanding evolving customer needs and coordinating solutions across all departments.
• Strengthen technology expertise across the sales team, ensuring effective use of manufacturer programs and products.
• Manage inventory and assets responsibly.
• Foster a highly engaged work environment built on accountability, communication, teamwork, and customer focus.
• Facilitate communication through open‑book meetings, team meetings, and open‑door practices.
• Protect and elevate the company's brand and reputation by upholding RDO Core Values in all interactions.
• Lead staffing, development, training, performance management, and resource allocation for the sales organization.
• Champion safe, ethical, and efficient business practices.
• Participate in company‑sponsored training to advance skills and industry knowledge.
• Maintain strong, professional relationships with peers, management, and support teams.
• Perform additional duties as assigned.

What You Will Need:

• Ability to travel around 50% - 75%. Frequency may vary based on regional and business needs.
• Previous supervisory or management experience (preferred).
• Industry and/or heavy equipment retail sales experience.
• Strong understanding of local market conditions.
• Excellent customer service skills.
• Strong written, verbal, and interpersonal communication abilities.
• High computer proficiency.
• College degree preferred.
• Candidates must have valid work authorization and be able to work in the U.S. without company sponsorship.

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