
Salesforce Loyalty Cloud Architect
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Overview
Job Description
Roles & Responsibilities
· Own end-to-end loyalty architecture, define target state and roadmap aligned with business OKRs.
· Design loyalty programs: tiers, point economics, multipliers, benefit catalogs, expirations.
· Partner with Finance for liability modeling & reconciliation.
· Establish member 360 mapping between Loyalty Cloud and FSC (Person/Household).
· Integrate with core systems & third parties to orchestrate accrual/redemption events.
· Build digital member experiences via Experience Cloud and mobile-friendly components.
· Define journeys via Marketing Cloud/Engagement & segmenting in Data Cloud.
· Govern privacy & access: roles, sharing, consent, data retention.
· Operationalize platform monitoring, alerts, runbooks & issue playbooks.
· Create solution diagrams, sequence flows, integration contracts & test strategies.
· Guide admins/devs/testers; run design reviews & readiness checks.
· Collaborate with Product, Marketing, Member Services & Compliance.
· Measure program success through analytics (lift, breakage, cost per point, LTV).
Must-Have Technical & Functional Expertise
Salesforce & Loyalty Domain
· Deep hands-on expertise with Salesforce Loyalty Cloud, including:
o Tier structures, currencies, accrual and redemption logic
o Benefit catalogs, offers, promotions, vouchers
o Points expiration, partner programs, and liability management
o Member profiling, segmentation, and lifecycle design
Financial Services Background
· Understanding of common retail banking/credit union products:
o Checking/savings, CDs, consumer loans, auto loans, mortgages, credit cards
· Knowledge of regulatory constraints (UDAAP, fair lending impacts on targeting).
· Familiarity with KPIs such as engagement rate, redemption %, CLV, NPS.
Salesforce Core & Related Clouds
· Aligning Financial Services Cloud (FSC) data model with loyalty profiles.
· Building Experience Cloud portals/apps for loyalty dashboards and rewards.
· Using Marketing Cloud/Engagement, Personalization, or Data Cloud for:
o Segmentation, decisioning, journeys, confirmations, cross-sell/upsell.
· Implementing Service Cloud flows for point disputes, adjustments, partner redemptions.
Digital, Mobile & Web Experience
· Designing mobile-first loyalty experiences:
o App wallets, push notifications, QR/barcode redemption
o Apple/Google Wallet integration
· Creating API-first components for web and mobile channels.
Integration & Data Architecture
· Real-time & batch integrations with:
o Core banking, card systems, merchant partners, payment networks
· Experience with event-driven patterns (Platform Events, CDC).
· Developing MDM/Golden Member architectures & Data Cloud harmonization.
· Knowledge of decisioning via Flow, Apex, Decision Tables, or external engines.
Security, Risk & Compliance
· Implementing SSO/OAuth, consent & preference management.
· Data protection: encryption, retention, audit trails, PII minimization.
· Designing solutions aligned to SOC2/security best practices.
· Mobile SDK usage and App Store privacy requirements.
Architecture & Delivery Excellence
· Creating reference architectures across Loyalty Cloud + FSC + Experience + Data/Marketing Cloud.
· Designing solutions including ERD extensions, sharing model, error handling, resiliency.
· Scalability & observability (async jobs, logs, event monitoring).
· DevOps: Git branching, SFDX, unlocked packages, CI/CD pipelines, test automation.
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Contact: aarya@judge.comAutomate your job search with Sonara.
Submit 10x as many applications with less effort than one manual application.
