Salesforce Marketing Cloud Specialist

MindlanceWoodland Hills, CA

$100 - $111 / hour

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Overview

Remote

On-site

Compensation

$100-$111/hour

Job Description

Job Title: Salesforce Marketing Cloud Specialist – Campaigns & Dynamic JourneysLocation: Woodland Hills, CA or Remote (PST hours)Duration: Through remainder of year, with extension likely

Position Summary We are seeking an experienced Salesforce Marketing Cloud Specialist to lead the design, execution, and optimization of personalized, data-driven marketing campaigns. The ideal candidate brings deep technical expertise in building complex, multi-channel customer journeys powered by dynamic content and Distributed Marketing.

Key Qualifications

Experience: 5+ years in digital marketing, with 4+ years of hands-on experience configuring campaigns and journeys within Salesforce Marketing Cloud.
Technical Stack: Advanced proficiency in SFMC tools (Journey Builder, Email Studio, Automation Studio, Mobile Studio, Content Builder, Personalization, Intelligence, and Distributed Marketing).
Development Languages: Skilled in AMPscript, SQL, HTML, CSS, and JavaScript for data segmentation and dynamic personalization. API integration experience is a plus.
Campaign Strategy: Proven track record in audience segmentation, multi-channel campaign orchestration, lifecycle marketing, and journey health monitoring.
Analytics & Testing: Strong ability to track performance against KPIs, run A/B and multivariate tests, and translate data into actionable optimizations.
Education: Bachelor’s degree in Marketing, Business, or a related field (or equivalent practical experience).

Key Responsibilities

Journey & Campaign Execution: Architect and deploy multi-channel SFMC journeys aligned with client lifecycle strategies and Distributed Marketing initiatives.
Dynamic Content Development: Build responsive email templates and scalable, reusable dynamic content blocks using AMPscript, HTML/CSS, SQL, and JavaScript.
Data Management & Automations: Execute targeted audience segmentation, list management, and data hygiene routines using SQL-driven automations.
Monitoring & Reporting: Track campaign health across email and SMS, troubleshoot execution errors, and present actionable performance reports to key stakeholders.
Optimization: Continuously refine email templates, message logic, and journey flow through systematic A/B testing and performance analysis.
Cross-Functional Alignment: Collaborate with Sales, Marketing, and IT teams to align automated journeys with overarching business objectives.

Preferred Skills & Tools

Active SFMC Certification(s).
Hands-on experience integrating Salesforce CRM (SFDC) data with SFMC.
Familiarity with compliance standards (CAN-SPAM, TCPA, GDPR).
Experience with email QA tools (e.g., Email on Acid), campaign tagging platforms (e.g., Claravine), or project management software (e.g., Aprimo).
Knowledge of Marketing Cloud Intelligence (MCI), Adobe Analytics, or Einstein AI enhancements.

Core Competencies

Strategic thinker with a strong bias for action and project ownership.
High attention to detail with the ability to manage multiple tight deadlines independently.
Clear written and verbal communicator who thrives in a collaborative, fast-paced environment.

“Mindlance is an Equal Opportunity Employer and does not discriminate in employment on the basis of – Minority/Gender/Disability/Religion/LGBTQI/Age/Veterans.”

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FAQs About Salesforce Marketing Cloud Specialist Jobs at Mindlance

What is the work location for this position at Mindlance?

This job at Mindlance is located in Woodland Hills, CA, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.

What pay range can candidates expect for this role at Mindlance?

Candidates can expect a pay range of $100–$111 per hour for this role.

What employment applies to this position at Mindlance?

The employer has not provided this information. This may be discussed during the hiring process.

What is the process to apply for this position at Mindlance?

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